The British Market Research Association has handed out its first set of effectiveness awards.
The BMRA Research Business Effectiveness Awards are backed by Marketing Week and designed to encourage the increasing professionalism in the market research business.
The award for innovation was won by Greenlight International, which was commended for developing innovative approaches to polling marginal groups.
The award for people management in the larger agency category went to TNS, while the award for smaller agencies went to Nunwood Consulting.
In the award for quality, where companies are required to demonstrate their commitment to the BMRA quality charter, the winner was Test Research.
Flamingo International won the award for best agency, where judges were looking for evidence of excellence in business management, improvements in the company’s performance, successful business acquisition and a strong focus on developing client relationships.
The judges were: John Markham, director of business insights for Nokia Mobile; Stuart Smith, editor of Marketing Week; Ivor Stocker, former chairman of NOP; and Paula Williams, senior controller of market research for Nationwide Building Society. The awards were chaired by Arthur Fletcher, principal of neo:researcher.