Flexible working and the need for balance: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From overcoming the division between brand and performance to Giffgaff’s vision for a fully flexible future, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
One team, one dream
Like everything in life, marketing requires balance. Short term balanced with long term, brand building balanced with performance marketing. But it’s very hard to achieve this unless there is someone overlooking both sides to ensure the weight is evenly distributed.