Flextech, the content division of Telewest, has appointed Lisa Opie as managing director.
Spirit has developed the first advertising for Dress2kill, a clothes company that offers bespoke tailoring in the office. Ads will appear in the Evening Standard at the end of May.
Scottish Power is launching an ethical electricity product, called H20, which will generate funds to support the cause of energy produced from water. The new product is likely to cost slightly more than the current Scottish Power tariff. The gas and electricity company already supports energy produced from renewable sources such as wind and water […]
Bodycare International is planning a £6m relaunch of its network of tanning salons and products, following a British Medical Association (BMA) report that links tanning booths with cancer. The report calls for tighter restrictions on the use of sunbeds, which the BMA claims can cause certain types of skin cancer, premature ageing and damage to […]
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.
‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland.