Flextech Television signs up Hello!
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]
Your recent feature on sponsorship, especially the paranoia surrounding ambush marketing, should surely challenge event sponsors to reappraise their approach. As recent surveys have illustrated, the public has scant recognition of most sponsors’ involvement in major international sports events. But still, event after event, sponsors tread the same well-worn paths in the vain hope that […]
Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.