Flextech Television signs up Hello!
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Flextech Television has signed up Hello! magazine to sponsor Loose Lips, the new daily talk show on Living TV, presented by Melinda Messenger.
Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]
Your recent feature on sponsorship, especially the paranoia surrounding ambush marketing, should surely challenge event sponsors to reappraise their approach. As recent surveys have illustrated, the public has scant recognition of most sponsors’ involvement in major international sports events. But still, event after event, sponsors tread the same well-worn paths in the vain hope that […]
Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.