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Selling like hot radio receivers

Marketing Week

Your media analysis on digital radio (MW last week) was spot on in its assessment of the potential of DAB for advertisers, and the need for Rajar measurement of digital radio stations to demonstrate broadcaster confidence in the medium. I do, however, take issue with Mark Helm of MediaVest in his evaluation of the new […]

The sound of sponsorship

Marketing Week

Your recent feature on sponsorship, especially the paranoia surrounding ambush marketing, should surely challenge event sponsors to reappraise their approach. As recent surveys have illustrated, the public has scant recognition of most sponsors’ involvement in major international sports events. But still, event after event, sponsors tread the same well-worn paths in the vain hope that […]

Grant to head Capital sales

Marketing Week

Capital Radio Group commercial marketing director Linda Grant has been promoted to commercial managing director of its London stations. The new role will absorb her marketing responsibilities. Grant, who joined Capital Radio from newspaper Metro in January 2002, will oversee the national sales business across the Capital FM Network, Capital Gold Network, Xfm and Century […]

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