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New Balance to make Euro advertising debut

Marketing Week

Athletics brand New Balance is launching its first integrated above-the-line campaign across the US and Europe. The move is unusual for the brand, which does not sponsor celebrity athletes and rarely uses above-the-line advertising – it will be the first time New Balance has used above-the-line marketing in the UK and Europe. The campaign, created […]

War is no time for a blackout

Marketing Week

How bad for brands is the war likely to be? Not nearly as painful – in the short term – as it will be for media owners, especially commercial TV stations. These, dependent to a greater or lesser degree on advertising revenue, find themselves in an unpleasant double bind. On the one hand, they are […]

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