![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/02164001/Econsultancy_Secondary_RGB_2-1.png?auto=compress,format&q=60&w=2172&h=600)
How are FMCG brands getting shoppers to convert online?
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that comes as no news to anyone working in the retail or digital marketing industries.