Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
This is followed by gambling and gaming (£45,519), telecoms (£43,625) and financial services brands (£42,856).
At the other end of the scale, those in marketing roles at charities earn the least, with the average salary standing at £35,597.
Survey reveals marketers are overworked and undervalued.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
From Unilever finally appointing a new marketing boss to KFC’s ban for its ‘What the cluck’ ad and the brands promoting disabled workers, catch up on all the major marketing news from the past week.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
We’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
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