FMCG marketers earn the most money
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
Survey reveals marketers are overworked and undervalued.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.