Survey reveals marketers are overworked and undervalued.
A significant proportion of marketers feel let down by a lack of options for furthering their career.
A breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
The drinks giant is reallocating resources across the group “as part of mitigation measures” as the on-trade is hit by lockdowns.
With the UK in its third week in lockdown, marketers are still reacting to the coronavirus pandemic with budget cuts but also the launch of new campaigns.
Marketers are struggling to balance the pressures of working during the Covid-19 pandemic with having children at home, despite the majority feeling their employers are at least somewhat supportive.
Predictions of fundamental change after Covid-19 are driven by the biased perspectives of those making them – in reality, most things will go back to how they were.