FMCG marketers earn the most money
Marketers at FMCG brands take home the highest salary on average (£47,106), according to Marketing Week’s Career and Salary Survey 2015.
Career and salary survey 2016: The results
Jonathan BaconSurvey reveals marketers are overworked and undervalued.
Marketers frustrated by lack of career opportunity
Jonathan BaconA significant proportion of marketers feel let down by a lack of options for furthering their career.
Overtime stacks up for senior marketers
Jonathan BaconA breakdown of overtime by job category suggests that senior marketers are working significantly longer hours than their junior counterparts.
Marketing careers and joining up loyalty: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
BMW invests ‘hundreds of millions’ in digital transformation
Matthew ValentineThe car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
How a focus on consumer behaviour increased demand for Irish white fish
Matthew ValentineConsumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
L’Oréal on why it pays to speed up innovation in times of crisis
Charlotte RogersRather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.