Unilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Peroni’s global marketing manager on how it plans to drive growth without sacrificing its premium status.
M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
White Claw dominates the UK hard seltzer market, but with the term still remaining something of a mystery to British consumers, the brand is on a process of “education” to win consumers and become a top 10 ready to drink brand.
After seeing declining sales of Dairy Milk, Cadbury examined its brand DNA to come up with a new purpose based around generosity, which it could enact across the business, not just in campaigns.
The company insisted it had only increased prices “as an absolute last resort” and had invested in promotional activity to help consumers.
After a “race to the bottom” caused Tyrrells to lose value, owner KP Snacks decided investment in brand was the path to grow the hand-cut crisp brand.
Winning an argument is not the same as winning an overall result, Kraft Heinz’s Cristina Kenz says, arguing understanding other’s perspectives is vital to get ahead.
There was “limited” switching from Britvic’s brands to private label competitors, claimed CEO Simon Litherland, as the company offered consumers “great quality, choice and value”.
AB InBev is also stepping up investment behind Bud Light in the US and is tripling its media spend this summer versus last.
Outgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.
The company behind brands such as Vanish, Nurofen and Durex says it has “fine-tuned” how it brings its innovations to market over the last year.
Coca-Cola’s marketing has become much more digital, which is helping to attract previously hard-to-get consumers to its brands, CEO James Quincey claimed.
As Unilever approaches the 20th anniversary of Dirt Is Good, its vice-president of marketing says the platform is “absolutely one of the reasons” people choose its laundry brands over rivals.
CFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.