How DTC brand Thinx tackled taboos and censorship with first TV campaign
Matthew ValentineDirect-to-consumer brand Thinx challenged people to think differently about menstruation.
Tesco sees strong online growth but stresses need to ‘plan for all eventualities’
Matt BarkerCEO Ken Murphy explains why the supermarket is in “good shape” as it prepares for the challenges of the year ahead.
How Covonia predicted where coughs would strike to get the most from its marketing spend
Matthew ValentineCoughs and sneezes spread a marketing message for Covonia in a category-first campaign.
An accelerator and a stress test: How Covid has shaken-up L’Oréal’s digital plans
Molly FlemingL’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
Unilever ups investment in ‘manpower intensive’ digital marketing
Molly FlemingUnilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
‘Innovation, culture, ownership’: How Premier Foods achieved three years of growth
Charlotte RogersReflecting on delivering 12 consecutive quarters of growth, Premier Foods CMO Yilmaz Erceyes says he would rather have a brilliant proposition over a multi-million pound marketing budget any day.
From periods to menopause: How marketers are challenging the ‘last taboos’
Molly FlemingMarketing taboo products can be tricky with communications playing a key role in education, but restrictions can foster greater creativity.
Reckitt Benckiser: Brands must try not to ‘oversell their story’ on climate change
Molly FlemingReckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their role and responsiblities.
Marketing Week Top 100 2020: The top FMCG marketers
Marketing Week ReportersMarketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
FMCG brands could claim $382bn by targeting ‘eco-active’ shoppers
Molly FlemingA new study finds eco-conscious consumers are worth $382bn to FMCG brands, with older consumers proving to be the most environmentally active.
Kimberly-Clark ‘solidifies’ marketing investment as Huggies embarks on a new strategy
Molly FlemingHuggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.
‘We have kept some powder dry’: Unilever to invest heavily in ad spend as lockdowns ease
Sarah VizardUnilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations.
How Coty’s ‘quaranteam’ is helping it stay on top of beauty trends
Molly FlemingFrom creating a “work from anywhere policy” to building a new direct-to-consumer site in just three weeks, Coty is using Covid-19 to reset its business.
Recommended reading: Keeping up with customers and a roadmap for change
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.
P&G threatens to pull ad spend if platforms don’t take ‘systemic action’ over racial equality
Matthew ValentineP&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.