Durex on why its ‘sex positive’ rebrand is the most important work it will ever do
Molly FlemingDurex is creating a new brand purpose and visual identity to try to combat harmful stereotypes in porn.
Coca-Cola introduces new brand platform as it vows to take a stand on social issues
Molly FlemingCoca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.
Unilever doubles down on purpose: We know it drives short and long-term growth
Sarah VizardThe FMCG giant plans to invest more of its marketing spend on “communication that is explicitly purposeful” as part of its growth framework for the next few years.
Mondelēz scraps European CMO role
Molly FlemingMondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
A move to premium products and Gillette recovery help boost P&G
Molly FlemingA focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.
FMCG crowned the best paid sector for marketers
Charlotte RogersFMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
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Marketing needs a culture of creativity
Andrew GeogheganMarketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity.
Coca-Cola and the decline of the chief growth officer
Sarah VizardAs Coca-Cola gets rid of the chief growth officer in favour of a CMO, are we now likely to see other companies follow suit?
What Unilever’s new chief digital and marketing officer means for the business
Molly FlemingUnilever hiring an operational expert in Conny Braams and creating the new role of chief digital and marketing officer shows a shift in priorities for the FMCG giant.
Why soap brand Beco wants other companies to steal its staff
Sarah VizardDisabled people make up the majority of staff at social enterprise Beco, which this week is running its first TV ad in a bid to grow its brand and help close the disability employment gap.
Unilever creates chief digital and marketing officer role to ensure business is ‘future-fit’
Molly FlemingUnilever veteran Conny Braams will take on the top marketing role at the FMCG giant after Keith Weed retired earlier this year.
Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including Christmas ads from Coca-Cola, McDonald’s and KFC, Airbnb’s Olympics deal and EasyJet’s move into package holidays.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.