Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
The gravy brand is rolling out a new campaign ahead of the Christmas season, as parent company Premier Foods focuses on “mission critical” brand building across its wider portfolio.
Launching under lockdown, skincare startup Skin Proud has seen sales grow by 1,284% over the past 18 months after attracting stockists such as Boots and Walmart with its purpose-driven stance.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Chief digital and marketing officer Conny Braams believes if marketers can’t distil complex information into simple and transparent messages then they’re not doing a good enough job.
Senior media director Jerry Daykin believes a successful digital transformation rests on six key components, all of which have been integral in the execution of GSK’s new strategy.
The pharmaceutical multinational says it is “thrilled” at the appointment of Peel, who joins after seven years with the sportswear giant.
Beauty giants Dove and The Body Shop believe the power of rivals joining forces should not be underestimated as they unite to take on the EU over animal testing.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.
Describing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
As it launches the first major TV push of any CBD brand, Cannaray is hoping to cement itself as the UK’s leading provider of the supplement while growing the entire category.
Ready to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.