FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity.
As Coca-Cola gets rid of the chief growth officer in favour of a CMO, are we now likely to see other companies follow suit?
Unilever hiring an operational expert in Conny Braams and creating the new role of chief digital and marketing officer shows a shift in priorities for the FMCG giant.
Disabled people make up the majority of staff at social enterprise Beco, which this week is running its first TV ad in a bid to grow its brand and help close the disability employment gap.
Unilever veteran Conny Braams will take on the top marketing role at the FMCG giant after Keith Weed retired earlier this year.
Catch up on all this week’s marketing news including Christmas ads from Coca-Cola, McDonald’s and KFC, Airbnb’s Olympics deal and EasyJet’s move into package holidays.
Story of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
As chief growth officer of Mars, Berta de Pablos-Barbier is dedicated to eliminating stereotypes, but as a junior marketer one senior leader’s advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.
The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort.
From creating a digital accelerator to piloting a biscuit subscription service, Mondelēz Europe CMO is spearheading innovation at the confectionery giant.
Exploring the international market can be an exhilarating ride, throwing yourself into new cultures and widening your scope of reference, but going into it with your eyes open is crucial.
Mars is tackling climate change through a three-pronged strategy that will target its consumers, suppliers and its own operations.