Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
Weetabix’s head of marketing plans to use his 20 years of FMCG experience to help scale-up brands and agencies in the sector.
Adopting a confident position, sticking to the plan and building relationships has helped Cushelle in its mission to change the makeup of the toilet paper sector.
CEO Alan Jope has promised to maintain “strong” investment in Unilever’s top brands, particularly in ensuring its media spend stays at “competitive levels”.
PepsiCo, which owns brands including Walkers, Pepsi and Doritos, says it is working together with its retail partners to mitigate “consumer reaction” to inflation.
Unilever-owned brands including Ben & Jerry’s and Magnum will no longer target children or gather their data in any of its markets.
Promoting the value credentials of its brands and building in new pricing architecture is enabling P&G to navigate inflation without losing customers.
Supermarket own-brand products now account for over 50% of sales, but there remains plenty of room for brands to make their mark on consumers amid the cost-of-living crisis, analysts say.
Conny Braams’ new title – chief digital and commercial officer – is designed to remove the “silos” between marketing and sales.
Unilever says Braams’ role has evolved alongside the world of marketing, as “accelerated digitisation” is “blurring the lines between marketing and sales”.
A combination of complex consumers, zero-based budgeting and stretched teams is making the role of consumer and marketing insights more challenging, says Reckitt’s George Papadopoulos.
Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt.
CMO Tamara Rogers underscored the business’s improved marketing effectiveness and digital acceleration, as the company held its first Capital Markets Day as Haleon.
As GSK Consumer Healthcare prepares to split from GlaxoSmithKline and make its own way as an independent business, CMO Tamara Rogers explains how the business decided upon its new brand identity.
Kicking off its biggest ever UK launch, the Procter & Gamble-owned brand is looking to “modernise” its image with a “high impact” campaign for the new Gillette Labs razor.