P&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.
P&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.
Lex Bradshaw-Zanger, L’Oreal UK and Ireland CMO, discusses innovation, team structures and why the 1980’s was the best time for TV.
From Heinz to Aldi, brands across the marketing spectrum are accelerating their shift to ecommerce in response to the unfolding coronavirus crisis.
The FMCG giant is halting major advertising production as it reviews all spending in a bid to make savings during the Covid-19 pandemic.
Procter & Gamble has experienced some of its strongest growth in a decade, a sign that it needs to “double down” on promoting its brands so that it “moves forward not backward”.
From the direct-to-consumer opportunity to the Amazon effect, digital is shaping how FMCG brands reach and engage with consumers.
Durex is creating a new brand purpose and visual identity to try to combat harmful stereotypes in porn.
Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.
The FMCG giant plans to invest more of its marketing spend on “communication that is explicitly purposeful” as part of its growth framework for the next few years.
Mondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
A focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.
FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.