Focus group of one
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Engaging with the brand
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on chief idea killers
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Competitor pressure
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Consumer confidence inches up but overall picture ‘remains grey’
Lucy TesserasConsumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
‘Nobody likes to feel stupid’: Marketers on how best to communicate with stakeholders to secure investment
Niamh CarrollThe third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
How brands are creating memorable experiences with AR
Marketing Week PartnerLeading creators reveal how to harness the power of augmented reality for brand marketing.
Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
Michaela JeffersonThe Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
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