Focus groups’ public triumph

What a wonderful case study in defence of focus groups the Rover 75 campaign has turned out to be. The market research industry, initially put on the back foot by this very public attack, may now hold its collective head up, rosy-cheeked rather than beetroot-faced following news of disappointing sales. Rejected by focus groups and rejected by the population as a whole, or was the Rover 75 designed to backfire?

Nick Gendler

K D Consulting


London W1


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