Channel 4’s #TogetherAgainstHate crowned campaign of the year
Lucy TesserasThe campaign, which was a collaboration between the broadcaster, Nationwide, McCain and Maltesers, has been been voted your favourite of 2018.
The campaign, which was a collaboration between the broadcaster, Nationwide, McCain and Maltesers, has been been voted your favourite of 2018.
The biggest direct-to-consumer brands still only achieve around half the search volume of established competitors, according to exclusive data from Google, but the fastest risers are catching up quickly.
From influencer marketing’s authenticity to rebranding, 2018 marked a year of change. But it wouldn’t have been the same without the Marketoonist’s witty take. Here is the best of Tom Fishburne’s work for 2018.
Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.
Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.
From titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.
Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…