All the marketing news, analysis, opinions and ad campaigns from Adidas.
Having recently hosted ‘The X’ pop up at Victoria Park, which was created to provide young women with free fitness training experiences, Adidas UK’s head of brand marketing Barry Moore says the brand is moving to a more “responsible and spontaneous” marketing model to reintroduce itself to the new generation.
Kinnerton Confectionary Limited
Adidas is planning to further its investment in marketing over the rest of the year, starting with a new campaign for its flagship Adidas brand dubbed “Create Your Game” as it looks to raise the visibility and reputation of its brands among both consumers and retailers and build on the success of its football business ahead of the Euro 2016 tournament next year.
After introducing its first global ad campaign earlier this month and launching its football business in March, Marketing Week caught up with New Balance’s head of global marketing Hilary Keates to hear how the brand’s evolution to focus on “athletes first” has led to 15% sales growth and what it plans to do next.