Adidas

All the marketing news, analysis, opinions and ad campaigns from Adidas.

5 things that mattered this week

Samsung Paralympics Rio

From Paralympic sponsors failing to engage consumers to Instagram boasting 500,000 monthly advertisers, it has been another eventful week in the world of marketing. We have lined up the five stories you need to know about.

5 things that mattered this week

Pokemon Go

From the UK going Pokémon Go crazy to Adidas unveiling further details of its three-pillar marketing strategy, it has been a busy week in the world of marketing. We have curated the five things you need to know.

Adidas promises ‘loaded’ marketing pipeline as it looks to elevate visibility of its brands

Adidas is planning to further its investment in marketing over the rest of the year, starting with a new campaign for its flagship Adidas brand dubbed “Create Your Game” as it looks to raise the visibility and reputation of its brands among both consumers and retailers and build on the success of its football business ahead of the Euro 2016 tournament next year.