Agency Relationships

The relationship marketers have with their advertising, media and digital agencies is key. Here’s everything you need to get the best from that relationship.

Mark Ritson: Should clients pay agencies to pitch?

An old chestnut rolled towards me last month and I am still not sure what to think about it.  Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad […]