Agency Relationships

Everything marketers need to know about agency relationships.

Mark Ritson: Should clients pay agencies to pitch?

An old chestnut rolled towards me last month and I am still not sure what to think about it.  Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad […]

Marketers must take responsibility for media buying and fix the ‘disconnect’ with agencies

The Association of National Advertisers’ investigation into US media transparency has revealed how ‘pervasive’ rebates are. But it also reveals a lack of understanding about the media industry on the brand side and points to changes that must be made to boost the in-house talent pool according to marketers from Britvic and News UK.