Everything marketers need to know about agency relationships.
Marketers from Just Eat, SCA Hygiene Products and TUI Group share their advice for achieving the most effective and fruitful agency relationships.
Kinnerton Confectionary Limited
The Association of National Advertisers’ investigation into US media transparency has revealed how ‘pervasive’ rebates are. But it also reveals a lack of understanding about the media industry on the brand side and points to changes that must be made to boost the in-house talent pool according to marketers from Britvic and News UK.