The relationship marketers have with their advertising, media and digital agencies is key. Here’s everything you need to get the best from that relationship.
The UK advertising body is advocating a system of self-regulation that would see an independent oversight body setup to monitor and regulate content appearing on digital platforms such as Facebook, Google and Twitter to offer marketers greater confidence that advertising will not appear next to inappropriate content.
While Sir Martin Sorrell turned WPP into a huge corporate success story, its entire brand was defined by his personality. The switch to Mark Read offers an opportunity for WPP to create a corporate brand that can attract the best talent and help it position for the future as it looks to navigate challenging times for the industry.
Kinnerton Confectionary Limited
Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.