All the marketing news, analysis, opinions and ad campaigns from Aldi.

5 things that mattered this week

From Ted Baker’s new shoppable movie to Deliveroo unveiling a bold rebrand, it’s been another eventful week for marketers. Here are five of the most important stories from the last seven days.

5 things that mattered this week

From the Brexit brand winners and losers to Morrisons declaring a war on its discounter rival Aldi, it has been another busy week in the world of marketing. We have rounded up the five stories you need to know.

Brexit: The brand winners

Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.

How to build good marketing teams

Aldi Team GB

The right team dynamic can have a huge impact on productivity, business growth and employee retention. Marketers at, Aldi, Boden and ClearScore share what it takes to create the perfect team.