Aldi

All the marketing news, analysis, opinions and ad campaigns from Aldi.

5 things that mattered this week

From Ted Baker’s new shoppable movie to Deliveroo unveiling a bold rebrand, it’s been another eventful week for marketers. Here are five of the most important stories from the last seven days.

5 things that mattered this week

From the Brexit brand winners and losers to Morrisons declaring a war on its discounter rival Aldi, it has been another busy week in the world of marketing. We have rounded up the five stories you need to know.

Morrisons declares war on Aldi’s advertising as ASA bans three of the discounter’s ads

Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter today (June 28) saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA it had ‘misleadingly’ compared a weekly shop of its own brand products with branded products at the big four supermarkets.

Brexit: The brand winners

Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.