All the marketing news, analysis, opinions and ad campaigns from Apple.

5 things that mattered this week

Fighting talk from Ashley Madison, a bold new campaign from Natwest and Apple maintaining its cool… Marketing Week rounds up five of the most important stories from the last seven days.

The top 10 YouTube ads in April

Cadbury’s use of YouTube footage in its new “taste like this feels” campaigns has paid off as the brand took two of the top five spots in April’s most populat list, while the return of MoneySuperMarket’s Dave and Ikea’s latest ad all make it into the top 10.

The top 10 YouTube ads in March

Very and Walt Disney have made it to the top of the leaderboard for YouTube’s most popular ads this month. Lancôme has also managed to secure two places in the top 10 with the Juicy Shaker ads, based on its new martini inspired products.

Five things you need to know this week

From Dixons Carphone questioning the longevity of John Lewis’s tear-inducing Christmas ads to Apple celebrating its 40th birthday, here are the biggest stories from the week of marketing.