Apple

All the marketing news, analysis, opinions and ad campaigns from Apple.

5 things that mattered this week

tim cook

Fighting talk from Ashley Madison, a bold new campaign from Natwest and Apple maintaining its cool… Marketing Week rounds up five of the most important stories from the last seven days.

The top 10 YouTube ads in April

CADBURYS

Cadbury’s use of YouTube footage in its new “taste like this feels” campaigns has paid off as the brand took two of the top five spots in April’s most populat list, while the return of MoneySuperMarket’s Dave and Ikea’s latest ad all make it into the top 10.

The top 10 YouTube ads in March

very march campaign

Very and Walt Disney have made it to the top of the leaderboard for YouTube’s most popular ads this month. Lancôme has also managed to secure two places in the top 10 with the Juicy Shaker ads, based on its new martini inspired products.

Five things you need to know this week

jeff

From Dixons Carphone questioning the longevity of John Lewis’s tear-inducing Christmas ads to Apple celebrating its 40th birthday, here are the biggest stories from the week of marketing.

How to launch new technology

With so many product launches it can be hard for consumers to get to grips with new technology so brands need to ensure they demonstrate how systems work rather than simply drum up excitement.