All the marketing news, analysis, opinions and ad campaigns from Apple.
As Apple Pay launches today (July 14), it along with new mobile payments products from Android and Samsung are set to steal a greater share of consumers’ wallets from both cash and plastic cards, but what are the benefits for retailers and will they survive the curse of previous failed technologies?
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While wearable technology is expected to see huge sales growth in the coming years, Telefonica’s head of digital services James Richards says the industry is still struggling to create devices that fit consumer needs and says even Apple is yet to demonstrate a strong case for why people should buy its smartwatch.
Apple CEO Tim Cook has gone to war with the US Government over his refusal to help the FBI decrypt a terrorist’s iPhone. In a break from the norm, I’ve decided to be controversial (for me at least) by sitting on the fence and arguing for both sides of the marketing coin when it comes to Cook’s stance.
According to Peter Barron, vice-president for communications and public affairs, it is very “difficult” for Google to work out how much tax it should be paying in the UK.