Having previously claimed a 5.8% drop in quarterly sales was its lowest point, Asda has slipped even further as the supermarket continues to lose sales to rivals as it struggles to communicate its point of difference.
All the marketing news, analysis, opinions and ad campaigns from Asda.
Asda’s CEO Andy Clarke is standing down to make way for the boss of parent company Walmart’s China operations as it looks to turn around declining sales and consumer perceptions of the brand.
Asda has appointed Saatchi & Saatchi as its lead advertising agency, replacing VCCP after three years as parent Walmart takes more control of the struggling UK supermarket after growing impatient following a period of poor sales.
As Asda’s like-for-like sales continue to decline the retailer believes it has hit its lowest point but will continue to push its five-year strategy and move away from price battles with competitors.
Asda has been on a journey over the past nine months to embrace a more content-led digital advertising strategy that aims to make its marketing more relevant to consumers and therefore more effective.
Tesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.
As Sainsbury’s switches its advertising agency after nearly 40 years, new data suggests the big four supermarkets are suffering by prioritising Christmas, rather than brand building all year round.
Tesco has recorded its slowest fall in sales in more than six months, with Kantar Worldpanel backing the retailer to return to growth this year.
From Facebook claiming it could soon be all video to Microsoft’s $26.2bn acquisition of LinkedIn, find out everything you need to know from the past week in marketing.
Despite being famous for using reality TV stars such as Kerry Katona, Iceland is ditching the celebrity model for its latest above the line ad campaign as it ties up with real-life mum vloggers instead. And the frozen discounter’s joint managing director Nick Canning says the modern consumer is now ‘less interested’ in celebrity partnerships.
Struggling supermarket Asda has reported a 5.7% fall in like-for-like sales for the 13 weeks to 30 March, with its parent Walmart bemoaning the “fierce” nature of UK retail.
Sainsbury’s and Morrisons have rejected claims that a focus on price cuts will lessen quality perception, with both claiming that a mix of premium quality and competitive pricing is key to revival.
From H&M launching its first ever sustainability campaign to Asda ditching VCCP for Saatchi & Saatchi as its lead creative agency, it has been a busy week in the world of marketing. We have lined up the five news items you need to know.
With Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
Tesco has continued on the road to recovery as it lessened its sales decline for the fourth consecutive month over the Easter period.
Asda has suffered a consistent decline in sales over the past 18 months, but CEO Andy Clarke is not interested in quick wins as he admits “the market has fundamentally restructured”. Instead the supermarket is focused on a long-term strategy driven by insight.
From Snapchat moving into ecommerce to Asda’s pledge to place a heavier focus on emotional storytelling following another dismal fall in sales, it has been a busy week in the world of marketing. Here is what you need to know.
Kinnerton Confectionary Limited
My partner hates Asda. A recent suggestion that we go in to pick up some much-needed household items as we were passing was met with a determined refusal. “It’s horrible and cheap” was her blunt conclusion.
Despite sales falling 5.8% over the crucial festive trading period, Asda’s chief executive Andy Clarke insisted the quality of its marketing was not a contributing factor and called its Christmas campaign a ‘huge success’.
From Twitter outlining controversial changes to its timeline to the Premier League revamping its brand identity, here are the five things you won’t want to have missed this week.
Asda has appointed Andy Murray, the founder of shopper marketing agency Saatchi & Saatchi X, as its new chief customer officer as former marketing boss Barry Williams leaves the supermarket after eight years.
Morrisons has launched a new marketing campaign with the slogan ‘Price Crunch’ as the big four supermarket promotes its latest pledge to cut the price of more than 1,000 items.
Despite analysts roundly predicting Christmas woes for each of the major supermarkets, Sainsbury’s, Tesco and Morrisons have all performed ahead of City expectations. But if the ‘big four’ are starting to turn the corner, is marketing really driving their resurgence?
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
Aldi and Lidl persuaded an extra one million Brits to shop with the discounters over Christmas, according to the latest supermarket share figures from Kantar Worldpanel.
While it is perhaps a tad unsurprising, almost all of this month’s top YouTube ads have a festive touch to them. But which Christmas ad reigned supreme? Here’s the rundown of the top 10.
With all the major retailers launching their Christmas TV ads in November, Asda, Morrisons and Tesco appear to be the biggest losers with both seeing large falls in purchase consideration and ad awareness scores according to YouGov’s BrandIndex.
Frozen foods giant Birds Eye is the latest brand to scrap the chief marketing officer role as it appoints former managing director Andy Weston-Webb to the newly-created role of chief commercial officer (CCO).