Asda

All the marketing news, analysis, opinions and ad campaigns from Asda.

5 things that mattered this week

facebook 360 video

From Facebook claiming it could soon be all video to Microsoft’s $26.2bn acquisition of LinkedIn, find out everything you need to know from the past week in marketing.

Five things that mattered this week

Roundhouse

From H&M launching its first ever sustainability campaign to Asda ditching VCCP for Saatchi & Saatchi as its lead creative agency, it has been a busy week in the world of marketing. We have lined up the five news items you need to know.

Andy Clarke: Asda is 80% driven by insight, 20% by market trends

asda store

Asda has suffered a consistent decline in sales over the past 18 months, but CEO Andy Clarke is not interested in quick wins as he admits “the market has fundamentally restructured”. Instead the supermarket is focused on a long-term strategy driven by insight.

5 things you need to know this week

burberry

From Snapchat moving into ecommerce to Asda’s pledge to place a heavier focus on emotional storytelling following another dismal fall in sales, it has been a busy week in the world of marketing. Here is what you need to know.

5 things you need to know this week

PremierLeague_edited

From Twitter outlining controversial changes to its timeline to the Premier League revamping its brand identity, here are the five things you won’t want to have missed this week.