Coca-Cola

All the marketing news, analysis, opinions and ad campaigns from Coca-Cola.

5 things that mattered this week

Durex_lR

From Malibu’s new connected bottle to ad agency changes for Sainsbury’s and M&S, it has been a busy week in the world of marketing. Here are five of this week’s biggest stories.

5 things that mattered this week

coke 222

From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.

5 things that mattered this week

veggie pret

In a week that has seen Pret A Manger launch a veggie-only shop and Coke invest £10m in revamping Coke Zero, we line up five of this week’s biggest marketing stories.