Consumer Goods

All the latest news, analysis and opinion on consumer goods.

How to build good marketing teams

Aldi Team GB

The right team dynamic can have a huge impact on productivity, business growth and employee retention. Marketers at, Aldi, Boden and ClearScore share what it takes to create the perfect team.

The top 10 YouTube ads in April

Cadbury’s use of YouTube footage in its new “taste like this feels” campaigns has paid off as the brand took two of the top five spots in April’s most populat list, while the return of MoneySuperMarket’s Dave and Ikea’s latest ad all make it into the top 10.