Consumer Goods
All the latest news, analysis and opinion on consumer goods.
KFC’s dancing chicken most complained about ad of 2017
Majority of Christmas toy catalogues play to gender stereotypes, study finds
‘We’re not afraid of upsetting people’ says Jigsaw on immigration campaign
Jo Malone: Marketers should remember the ‘5Is’
Coca-Cola, Diageo, Vodafone: 5 things that mattered this week and why
Four sales trends to watch this Christmas
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Has the Under Armour brand lost its cool?
Asics in biggest brand shakeup in 25 years as it looks to broaden appeal
L’Oréal on why communicating the science behind the beauty takes true collaboration
Chief growth officer is just a symbolic role, says J&J CMO
International round-up: Budweiser’s military-themed bottles, Samsung uses VR to help the deaf
McDonald’s, Unilever and Virgin Trains: 5 things that mattered this week and why
How to ensure brand identity survives acquisition
The Marketing Week Christmas blog
Why marketers must prioritise success in AI, philanthropy and B2B
Jo Malone: ‘Great brands make consumers the creative heartbeat’
Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for the fifth year running
Adidas compares TV to the fax machine, claiming digital is its ‘most relevant channel’
2016 was the year Chinese brands prospered in the West
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5 things that mattered this week
L’Oréal targets men for the first time as it evolves strapline to embrace diversity
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