It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world’s largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.
The new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
Moneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
An analysis of this year’s Christmas toy catalogues shows girls are twice as likely to be shown playing in kitchens, reinforcing out-of-date stereotypes.
The British clothing brand claims its new ‘<3 Immigration’ campaign is breaking new ground in the fashion industry.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
A round-up of this week’s most important marketing news including the launch of Vodafone’s new youth-focused brand, Diageo’s struggles around direct selling and Camden Town Brewery’s first major brand campaign.
Using data to understand shoppers’ real behaviour and target them individually is the route to Christmas sales success. Criteo’s John Gillan gives marketers four festive insights.
As sales growth slows and shares hit a four-year low, many are questioning whether Under Armour has lost momentum.
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Close collaboration between marketing and science helps generate new ideas and bring innovative products to market, says Steven Shiel, scientific director at L’Oréal UK & Ireland.
Johnson & Johnson’s Alison Lewis believes the job of marketing has always been about driving growth.
Plus Pink Ribbon’s artistic breast cancer awareness campaign and Libresse mocking the way advertising treats periods.
McDonald’s gets in hot water for an ‘insensitive’ ad and Unilever toasts more growth for its sustainable brands.
Interweaving differing company cultures and often conflicting agendas means brands must work hard to retain their unique identity post-acquisition.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
From creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.
Adidas says it is prioritising digital-only marketing campaigns, with the brand confident its new three-pillar strategy can help it win back lost ground in North America.
Fearless, savvy and ambitious, Chinese brands are shrugging off the critics and taking on the European market in a bid to become household names.
From Amazon launching its instant home shopping service in the UK to Diageo being rapped by the Advertising Standards Authority, we have rounded up the five marketing stories you need to read this week.
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
Following the uproar caused by Marketing Week columnist Mark Ritson’s assertion that all marketing experts should have a formal qualification in marketing, senior marketers on both sides of the argument debate the hotly contested issue.
As people live longer the number of retired consumers grows, so brands must find effective ways to engage with an audience that still regards opening the post as an important part of their daily routine.
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
With the Coca-Cola Zero Sugar launch, M&S’s falling fashion sales, Gap’s “digital delirium” and more on the marketing aftermath of the UK’s decision to leave the EU, these are the five stories that mattered this week.
In a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
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