Far from being intimidated by the emerging rivals on the beauty scene, Avon believes opening its business to new partners, ramping up it speed to market and investing in new forms of content will propel the brand into 2019 and beyond.
Brands’ failure to create relevant and meaningful content, combined with their inability to improve consumers’ wellbeing, means they are becoming increasingly irrelevant in the minds of shoppers.
The American sportswear company is trying to make marketing dollars stretch further as it faces relentless competition from industry giants Adidas and Nike.
The founders of soon to launch halal beauty brand Shade M are looking to move away from a tokenistic representation of Muslim women in order to truly connect with this fast growing consumer group.
As beauty giant Avon hits a bum note with its latest US campaign, a lack of joined up thinking could mean the damage will be felt over this side of the Atlantic too.
In her first interview since joining Eve Cheryl Calverley, the brand’s new CMO, talks about swapping big corporates for the startup world and her mission to refocus the brand and build a sustainable business that will stand the test of time.
Ahead of Barbie’s 60th birthday, Mattel’s chief operating officer Richard Dickson is rejuvenating the iconic doll brand to build a movement empowering the next generation of women.
The sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
Samsung believes we are not far away from the mainstream adoption of multi-branded smart tech with the power to turn our homes into connected spaces but admits there are still privacy and security concerns that need addressing.
On a mission to ‘rewire’ some of its brands for the modern consumer, GlaxoSmithKline is pursuing a digital transformation agenda aimed at boosting ecommerce performance and upgrading its media ROI.
As Tesla and Papa John’s fall foul of their creators’ toxic personas, other founders are setting an example of how to build businesses that value teamwork, trust and transparency.
In order to realise its ambition to stop selling cigarettes, Philip Morris International is hoping to claim a sizeable stake of the smoke-free market and persuade government that advertising restrictions are 30 years out of date.
Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.
Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges.
New research from YouGov shows that connected home devices still have barriers to overcome to convince consumers to buy.
It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world’s largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.
The new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
Moneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
An analysis of this year’s Christmas toy catalogues shows girls are twice as likely to be shown playing in kitchens, reinforcing out-of-date stereotypes.
The British clothing brand claims its new ‘<3 Immigration’ campaign is breaking new ground in the fashion industry.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
A round-up of this week’s most important marketing news including the launch of Vodafone’s new youth-focused brand, Diageo’s struggles around direct selling and Camden Town Brewery’s first major brand campaign.
Using data to understand shoppers’ real behaviour and target them individually is the route to Christmas sales success. Criteo’s John Gillan gives marketers four festive insights.
As sales growth slows and shares hit a four-year low, many are questioning whether Under Armour has lost momentum.
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Close collaboration between marketing and science helps generate new ideas and bring innovative products to market, says Steven Shiel, scientific director at L’Oréal UK & Ireland.
Johnson & Johnson’s Alison Lewis believes the job of marketing has always been about driving growth.
Plus Pink Ribbon’s artistic breast cancer awareness campaign and Libresse mocking the way advertising treats periods.
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