Co-op kicks off ‘year of eating together’ strategy with new marketing campaign
The new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
KFC’s dancing chicken most complained about ad of 2017
Moneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
Majority of Christmas toy catalogues play to gender stereotypes, study finds
An analysis of this year’s Christmas toy catalogues shows girls are twice as likely to be shown playing in kitchens, reinforcing out-of-date stereotypes.
‘We’re not afraid of upsetting people’ says Jigsaw on immigration campaign
The British clothing brand claims its new ‘<3 Immigration’ campaign is breaking new ground in the fashion industry.
Jo Malone: Marketers should remember the ‘5Is’
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
Coca-Cola, Diageo, Vodafone: 5 things that mattered this week and why
A round-up of this week’s most important marketing news including the launch of Vodafone’s new youth-focused brand, Diageo’s struggles around direct selling and Camden Town Brewery’s first major brand campaign.
Four sales trends to watch this Christmas
Sponsored content
Using data to understand shoppers’ real behaviour and target them individually is the route to Christmas sales success. Criteo’s John Gillan gives marketers four festive insights.
Has the Under Armour brand lost its cool?
As sales growth slows and shares hit a four-year low, many are questioning whether Under Armour has lost momentum.
Asics in biggest brand shakeup in 25 years as it looks to broaden appeal
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
L’Oréal on why communicating the science behind the beauty takes true collaboration
Close collaboration between marketing and science helps generate new ideas and bring innovative products to market, says Steven Shiel, scientific director at L’Oréal UK & Ireland.
Chief growth officer is just a symbolic role, says J&J CMO
Johnson & Johnson’s Alison Lewis believes the job of marketing has always been about driving growth.
International round-up: Budweiser’s military-themed bottles, Samsung uses VR to help the deaf
Plus Pink Ribbon’s artistic breast cancer awareness campaign and Libresse mocking the way advertising treats periods.
McDonald’s, Unilever and Virgin Trains: 5 things that mattered this week and why
McDonald’s gets in hot water for an ‘insensitive’ ad and Unilever toasts more growth for its sustainable brands.
How to ensure brand identity survives acquisition
Interweaving differing company cultures and often conflicting agendas means brands must work hard to retain their unique identity post-acquisition.
The Marketing Week Christmas blog
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
Why marketers must prioritise success in AI, philanthropy and B2B
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
Jo Malone: ‘Great brands make consumers the creative heartbeat’
From creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for the fifth year running
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.
Adidas compares TV to the fax machine, claiming digital is its ‘most relevant channel’
Adidas says it is prioritising digital-only marketing campaigns, with the brand confident its new three-pillar strategy can help it win back lost ground in North America.
2016 was the year Chinese brands prospered in the West
Fearless, savvy and ambitious, Chinese brands are shrugging off the critics and taking on the European market in a bid to become household names.
5 things that mattered this week
From Amazon launching its instant home shopping service in the UK to Diageo being rapped by the Advertising Standards Authority, we have rounded up the five marketing stories you need to read this week.
L’Oréal targets men for the first time as it evolves strapline to embrace diversity
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
Do marketing experts need a qualification in marketing?
Following the uproar caused by Marketing Week columnist Mark Ritson’s assertion that all marketing experts should have a formal qualification in marketing, senior marketers on both sides of the argument debate the hotly contested issue.
Why Saga and Bestway Group use mail to speak to retirees
Sponsored by Royal Mail
As people live longer the number of retired consumers grows, so brands must find effective ways to engage with an audience that still regards opening the post as an important part of their daily routine.
Google has the most scope for future growth but Apple tops the latest FutureBrand ranking
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
5 things that mattered this week
With the Coca-Cola Zero Sugar launch, M&S’s falling fashion sales, Gap’s “digital delirium” and more on the marketing aftermath of the UK’s decision to leave the EU, these are the five stories that mattered this week.
Why marketers are opting for upskilling
In a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
Top tips on using direct mail to engage with couples
Sponsored by Royal Mail
People who are in a relationship and have moved in together provide marketers with somewhat of a conundrum. Marketing Week looks at how brands can better target this broad life stage.