CRM and Loyalty
Keep up-to-date with how customer loyalty is changing, from loyalty programmes such as Clubcard and Nectar to the role of personalisation, CRM, customer experience and brand advocacy.
John Lewis: Human interactions are still the primary driver of loyalty
Festival of Marketing day 1: Unilever on chatbots and micro-targeting at Sainsbury’s
Harry Lang: The game of life and how commerce is influenced by play
Unidays on why brands should ‘assume nothing’ with Gen Z
How Giffgaff’s alternative take on loyalty is ‘saving the brand a fortune’
Data Storytelling Awards return and are open for entry
Sky unveils industry-first loyalty scheme that rewards tenure, not spend
Saga relaunches brand as it looks to shake off ‘old people’ image
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