Data & Analytics
Find the latest new, analysis and opinion on data, analytics and insights, from the role of big data to new laws including GDPR and data storytelling.
There has never been as many opportunities to measure the impact of marketing campaigns but there has never been as many chances to get it wrong. Digital channels have led to an explosion in available data, offering the chance for marketers to engage, personalise and attribute the success of campaigns. It does, however mean […]
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