Design & Branding
All the latest news, analysis and opinion on design & branding.
Erika Clegg Co-founder It is good, of course, that digital marketing has allowed you to become highly selective about who your brands target and to track the results of those interactions, giving you much more power over your campaigning. However, the downside is that it has also passed a large part of the ownership of your brands’ […]
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Kinnerton Confectionary Limited
Co-op launched its new brand as it looks to reposition from ‘distress to destination’ retailer The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years. […]
Marks & Spencer’s global customer director Nathan Ansell admits that when he first joined the retailer in 2011 there was ‘something wrong’ in its marketing department. He says that a focus on strategy and brand positioning have helped food sales grow for the past 26 quarters, with M&S looking to replicate its food success in GM.