All the marketing news, analysis, opinions and ad campaigns from Google.

5 things that mattered this week

As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.

Should brands be concerned by Google’s focus on AI?

Google used its annual I/O developer conference to lay out how it will move beyond the smartphone into artificial intelligence, messaging and virtual reality but what it didn’t do was explain the position brands will hold in this new future, raising concerns they could end up “making a deal with the devil”.