All the marketing news, analysis, opinions and ad campaigns from Google.

5 things that mattered this week


As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.

How to launch new technology

With so many product launches it can be hard for consumers to get to grips with new technology so brands need to ensure they demonstrate how systems work rather than simply drum up excitement.