Google used its annual I/O developer conference to lay out how it will move beyond the smartphone into artificial intelligence, messaging and virtual reality but what it didn’t do was explain the position brands will hold in this new future, raising concerns they could end up “making a deal with the devil”.
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Cannes Lions: Google has made a big bet on VR but admits it will take much longer than most people think to reach the mass market and claims that at the moment “0% of the world” is fully aware of the technology.
Google has surpassed Apple to be crowned the most valuable brand in Millward Brown’s BrandZ Top 100 ranking for 2016, valued at $229bn following 32% growth year-on-year.
Google claims that half of all web traffic now comes from smartphones and tablets, while location-related mobile searches have grown 50% faster than all other queries on mobile meaning marketers must reassess how they use mobile to add a local element
The launch of two Pixel smartphones, a VR handset and its ‘intelligent agent’ Google Assistant are all about a future with artificial intelligence at its core.
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
The ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
Google has finally released its long-awaited chat app Allo, but will AI capabilities be enough to challenge established rivals such as WhatsApp?
Although full of praise for the impact of campaigns such as This Girl Can, Google UK’s head of ads marketing Nishma Robb believes female-focused marketing must now evolve or risk being seen as formulaic.
The ‘Coalition for Better Ads’ aims to take on the “Herculanean task” of bringing together advertisers, agencies, ad tech and publishers to come up with global standards on digital advertising to tackle the rise of ad blocking.
Google says it is instead working to combat the “disconnect” between consumers and advertisers when it comes to online ads.
Social data is becoming a key part of online marketing campaigns, with Facebook data so pervasive that it can’t be ignored, but how do marketers deal with the fact that most social networks operate as walled gardens?
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
Speaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
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From the UK’s decision to leave the EU to honest chats at Cannes Lions from Marks & Spencer and Google, here are the stories that mattered this week.
From Camden Town Brewery battling criticism of its takeover by AB Inbev and launching its first major campaign to the results of the investigation into media transparency in the US, find out everything you need to know from the past week in marketing
The highest ranked brands in the BrandZ top 100 list have grown at more than twice the rate of those in the bottom two thirds over the past decade, proving that being meaningful, different and salient drives growth.
This week mobile firms O2 and Three revealed two very different strategies in dealing with mobile ads. O2 believes that telecos have a right to play in the ad space, while Three plans to “revolutionise the mobile advertising experience” by trialling ad blocking.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
As NHS launches its first augmented reality billboard campaign and a declining Burberry admits customer loyalty is ‘lagging’, here are some of this week’s biggest marketing stories.
Finance start-up Azimo is hoping to take on the might of the banks as it looks to shake up the money transfer industry.
YouTube is launching a six-second ad format for mobile in a bid to adapt to changing consumer viewing habits and grab the attention of consumers who prefer watching videos on their phones.
Google parent Alphabet talked up the success of YouTube and said the shift to mobile is helping it better understand its users despite sales disappointing analysts in the first quarter.
Nicola Mendelsohn, Facebook’s vice-president of EMEA and Matt Brittin, president of Google EMEA, share their thoughts on the changing digital landscape and what it means for brands at Advertising Week Europe.
With so many product launches it can be hard for consumers to get to grips with new technology so brands need to ensure they demonstrate how systems work rather than simply drum up excitement.