Out-of-home (OOH) advertising is at a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before. In this whitepaper, Posterscope examines some of the initiatives that are driving this.
For organisations that do not have dedicated teams with local market knowledge, understanding the differences that need to be made to create local online experiences can be daunting. This guide will help to structure your approach and identify opportunities to bring your offering to a global audience.
Our experts address questions on personalisation through the medium of content. Whether you’re struggling to address your customers wants and needs through bespoke messaging, or you’re drowning in thousands of personalised video configurations, our resident Digital Doctors will be able to advise you every step of the way.
The Bazaarvoice CGC Index is the first industry research study showing the business benefits of consumer-generated content. The study draws on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights across numerous industry categories. Download the report to benchmark your own performance and discover the five consistent practices that […]
Lots of brands are still struggling to make content marketing work for them. Despite all the ideas, the online advice guides and the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow. The value of content can be measured in lots […]
Social media strategies before and during your event are different, and you need to plan accordingly. Event planners can leverage social media during their events to maximise the experience for attendees, speakers and sponsors. This white paper focuses on the next phase of social media, where strategies shift to enhance attendee experience, increase engagement and build event loyalty. […]
Customers demand that brands respond to issues across channels, and as a result, customer service on social media has become a necessity. Social has a number of advantages for customer service, but also some major challenges. In this white paper, we break down what brands need to consider when planning to implement or optimise customer […]