We have compiled all the highlights of April’s Therapy Thursdays webinar on agile adoption into one report. Download to hear from the experts who addressed questions around agile adoption throughout all areas of modern organisations. Whether you have recently been asked to adopt an agile approach within your company, you’re looking to lead a team […]
The pace of change in digital media is dizzying. With constant innovation and increasing complexity, it is not surprising that many marketers feel both out of control and out of their depth. Taking control of and responsibility for digital is the key to becoming a better marketer. This guide covers advertising efficiency, programmatic media buying, […]
To safeguard its share of an increasingly competitive savings and investment market, Standard Life created a fully integrated marketing process. Deep insights into individual customer preferences help boost inbound conversion by 8%, reduce the risk of churn and strengthen its position in a fast-changing regulatory environment. Read the white paper for more insight into personalised […]
It used to be about cross-channel; then came multichannel; and now it is omnichannel. What remains unchanged is consumers’ desire to use all available information to make informed decisions and purchase the right product quickly. To meet these expectations and compete in this ever-changing environment, you need marketing and sales strategies that bridge the gap between […]
The old rules no longer apply. That’s a tough reality to face. So tough, that many leaders continue to deny that digital technologies have already radically transformed the business landscape. They believe that it’s yet another technology fad that will soon blow over. However, this “fad” isn’t going anywhere. Digital disruption is now part of […]
Travel companies have countless opportunities to grow revenue and engage their customers. But they still face fierce competition for their audience’s attention and business. In this guide, discover how optimisation can help your business amplify bookings, cross-sales and ancillary purchases. Learn how you can stay ahead of the curve and make website optimisation a true […]
Turn more visitors into customers with Optimizely’s handbook for digital marketers. This is your play-by-play guide to evaluating your digital customer experience and putting optimisation into action in your organisation. Discover how to increase revenue, build a stronger and more data-driven team, and transform your business with experience optimisation.
Our experts address questions on personalisation through the medium of content. Whether you’re struggling to address your customers wants and needs through bespoke messaging, or you’re drowning in thousands of personalised video configurations, our resident Digital Doctors will be able to advise you every step of the way.
The Bazaarvoice CGC Index is the first industry research study showing the business benefits of consumer-generated content. The study draws on client data from more than 2,200 Bazaarvoice global brand and retail sites to deliver insights across numerous industry categories. Download the report to benchmark your own performance and discover the five consistent practices that […]
Lots of brands are still struggling to make content marketing work for them. Despite all the ideas, the online advice guides and the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow. The value of content can be measured in lots […]
Social media strategies before and during your event are different, and you need to plan accordingly. Event planners can leverage social media during their events to maximise the experience for attendees, speakers and sponsors. This white paper focuses on the next phase of social media, where strategies shift to enhance attendee experience, increase engagement and build event loyalty. […]
Customers demand that brands respond to issues across channels, and as a result, customer service on social media has become a necessity. Social has a number of advantages for customer service, but also some major challenges. In this white paper, we break down what brands need to consider when planning to implement or optimise customer […]
In order to engage with your customers in real time, customer care organisation needs agile tools that empower them to deliver the kind of top-notch customer service that builds relationships and positively impacts the business. Learn what it takes to not only survive in this new landscape, but to thrive.
Mobile users addicted to their devices demand unique experiences from their brands – and get pretty frustrated when they don’t get them. Finally, thanks to a new breed of technologies and analytics, brands can now deliver superior mobile UX, enabling dramatic improvements to user journeys. This report presents actionable insights to improve your mobile UX […]
Retailers today are not just competing on price, they are competing on the quality of their end-to-end experience. But how do you deliver the best experience with the ever-evolving and unpredictable behaviour of consumers? In this report, Optimizely explores five challenges facing online retailers and provides practical tips to help you deliver truly optimised, personalised customer experiences.
Shopper habits are constantly evolving and it can be a daunting task for marketers to stay ahead of expectations. In this report, Optimizely investigates online shopping behaviour to unveil shopper preferences and trends in consumer shopping across Europe. The results are a great starting point for brands looking to build better experiences and drive business […]