Knowledge Bank



The digital ultimatum: why businesses must digitally transform to survive – and thrive

The old rules no longer apply. That’s a tough reality to face. So tough, that many leaders continue to deny that digital technologies have already radically transformed the business landscape. They believe that it’s yet another technology fad that will soon blow over. However, this “fad” isn’t going anywhere. Digital disruption is now part of […]

How consumers across the globe use multiple devices to shop and buy

Smartphones, laptops, tablets and wearables have been adopted at varying rates and for diverse purposes across the globe. With such a varied population, one would expect to see quite a few differences in online shopping and purchasing behaviours related to these devices. To examine how these devices have affected consumer shopping behaviour in different countries, Bronto commissioned […]

The ultimate optimisation handbook for travel companies

Travel companies have countless opportunities to grow revenue and engage their customers. But they still face fierce competition for their audience’s attention and business. In this guide, discover how optimisation can help your business amplify bookings, cross-sales and ancillary purchases. Learn how you can stay ahead of the curve and make website optimisation a true […]

Experience optimisation handbook

Turn more visitors into customers with Optimizely’s handbook for digital marketers. This is your play-by-play guide to evaluating your digital customer experience and putting optimisation into action in your organisation. Discover how to increase revenue, build a stronger and more data-driven team, and transform your business with experience optimisation.

SMS for large retailers

Did you know that retail is the most likely sector to use SMS as part of their marketing mix? So for any retailer serious about maximising their sales, increasing footfall and enhancing their customers’ shopping experience during Black Friday and the festive season, this free e-guide is absolutely essential. Discover cutting-edge insights into how to […]