Knowledge Bank



The ultimate guide to UGC rights management

The User-Generated Content (UGC) boom presents a slew of exciting opportunities for marketers. However, it also raises some challenges related to photo usage – namely getting permission to use those photos and managing UGC rights. This guide was created to help marketers like you master the best practices that will mitigate the risks of incorporating […]

How to manage a social media crisis

How do you prevent a seemingly innocuous incident from snowballing into a PR nightmare, and how do you win back the trust of your community? Social media is now an established component of the marketing strategies for most major brands and yet, too many are still falling victim to bad crisis management. Time after time, we […]

How personalisation can boost loyalty

Savings and investment business Standard Life has revamped its marketing processes to achieve deeper insights into customer preferences and greater integration across its different channels. The company faces a number of challenges at present, as changes to government regulations make it easier for people to switch providers in the savings and pensions market. At the […]

Strategy guide: Unleashing earned content for modern success

22,000 photos are uploaded on platforms such as Facebook, Instagram and Snapchat every second,  as users share their experiences with the brands, moments and locations they love. We call this visual, user-generated content ‘earned content’. In this strategy guide, you will learn how to collect, curate, permission and activate the images created by your consumers […]