is the features editor at Marketing Week, responsible for all features content on the website and in the magazine. She joined in December 2012 as a features writer having previously been a reporter on sister title New Media Age.
Tommy Hilfiger might be a well-established brand but in order to keep up with today’s always-on consumers and find younger fans chief brand officer Avery Baker has adopted a startup mentality taking cues from tech and entertainment.
The story of my CV: Transformation specialist Claire Hazle talks through the pivotal points of her career, from the moment her interest was piqued by the possibilities of digital to her current role overseeing marketing from her position on the board.
The Cannes Lions Festival of Creativity (to give it its full name) is a time for marketers to share new ideas and get under the skin of some of the world’s leading brands. Ahead of what promises to be a jam-packed week, Marketing Week rounds up our top picks of what to see and do.
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