Marks & Spencer

All the marketing news, analysis, opinions and ad campaigns from Marks & Spencer.

5 things that mattered this week

From Malibu’s new connected bottle to ad agency changes for Sainsbury’s and M&S, it has been a busy week in the world of marketing. Here are five of this week’s biggest stories.

5 things that mattered this week

With Instagram launching its new logo design to unify its family of apps and research highlighting that just 8% of brands are ‘very satisfied’ with their agency partners, here are some of this week’s biggest marketing stories.

How M&S transformed its ‘schizophrenic’ food marketing

Marks & Spencer’s global customer director Nathan Ansell admits that when he first joined the retailer in 2011 there was ‘something wrong’ in its marketing department. He says that a focus on strategy and brand positioning have helped food sales grow for the past 26 quarters, with M&S looking to replicate its food success in GM.