Marks & Spencer
All the marketing news, analysis, opinions and ad campaigns from Marks & Spencer.
Kinnerton Confectionary Limited
Co-op launched its new brand as it looks to reposition from ‘distress to destination’ retailer The Co-op is hoping to convince people to shop at its stores more often and as it looks to get customers to reappraise its food offering and brand and draw a line in the sand after the scandal of recent years. […]
Marks & Spencer’s global customer director Nathan Ansell admits that when he first joined the retailer in 2011 there was ‘something wrong’ in its marketing department. He says that a focus on strategy and brand positioning have helped food sales grow for the past 26 quarters, with M&S looking to replicate its food success in GM.