All the marketing news, analysis, opinions and ad campaigns from McDonald’s.

5 things that mattered this week

From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.

The top 10 YouTube ads in October

From scaring shoppers senseless to questioning twenty-somethings about their condom habits, some clever marketing stunts made the top 10 last month. Here’s the rundown.