As Britain prepares to leave the European Union, the UK ad industry is looking to establish a much higher profile internationally, with growing interest directed at China, the US and Japan.
YouTube has been the subject of many brand safety scandals over the last 24 months, with the recent tragedy in New Zealand prompting louder calls for urgent regulation of big tech players.
ITV and the BBC are hoping to generate some much-needed revenue in the face of declining ad sales and licence fee revenue, but face an uphill struggle to build a brand that can compete with Netflix and Amazon Prime Video, as well as Disney’s new offering.
The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and Facebook.
The UK magazine marketing body’s first campaign is supported by research that reveals magazines, newspapers and cinema generally tend to command the most focused top-down attention.
Despite a wave of growing pains, Facebook’s revenues and users are still rising fast. But 15 years after it was founded, Facebook needs to prove it can be more than just an ad revenue machine and that it has earned its place in the digital media landscape.
A targeted campaign designed to drive digital, reignite parental brand awareness and create an audience for its new TV show, helped Beano Studios grow its reach among kids aged six to 12 by 2,000%.
A year since Unilever threatened to pull all advertising from Facebook and Google, the results of its drive towards greater digital responsibility and transparency are beginning to come to fruition.
The launch of Xeim aims to highlight the digital transformation of Centaur’s brands, including Marketing Week, and strengthen its relationships with clients.
From brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.
The world’s largest social media publisher is dialling up its commitment to being a force for good with a new direction focused on everyday empowerment following its acquisition of rival Unilad.
Marketers are aware of persistent issues such as viewability and ad fraud in online media, yet they continue to pump money into these channels without safeguards in the belief they have no other option – they do.
Internet ad spend may still be growing at the expense of newspapers and magazines, according to GroupM forecasts, but market maturity is approaching, news brands have diversified and most ‘traditional’ media will also grow next year.
From doing more things in-house to upskilling employees, the world’s largest entertainment organisation wants to make sure it can be more than just a media partner to brands.
From ‘evil queen’ Theresa May to a fire-breathing Boris Johnson, the Coalition for Reform in Political Advertising is launching its first consumer campaign as it looks to get the government’s attention ahead of a new report due out next month.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
The broadcasting giant, and owner of MTV and Channel 5, says it’s focused on “being where the audience is” as it looks to boost brand awareness by creating a social currency around its programmes.
The campaign is a deviation from the usual food-centric adverts we are used to seeing from Marks & Spencer, with social media playing an increasingly important role as it looks to attract a younger audience and combat falling sales.
As part of a crackdown on sexual harassment in the advertising industry, timeTo has unveiled its first ad campaign featuring a series of videos and posters based on real-life scenarios.
LADbible’s social responsibility campaign ‘Trash Isles’ rallied people to take action against the growing plastic problem by declaring a mass of waste the size of France a country in order get it recognised by the UN and therefore cleaned up.
TV sets, not mobile devices, are the future of video but if traditional broadcasters want to survive they must stop wasting time on their own smart TV apps and combine on a single platform.
ITV boss Carolyn McCall wants advertisers and viewers to see the UK’s largest commercial broadcaster in a new light – less cosy, more front foot, and ready to win those all-important ad dollars and eyeballs.
The latest IPA Bellwether report reveals more than 60% of marketers made no change in total marketing spend in the third quarter, highlighting indecisiveness and risk-aversion.
In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands.
The prevailing conversation all too often focuses on the ‘death’ of TV and Carolyn McCall admits ITV must do “much more” to show marketers why they should spend their budget on TV.
As Time Out celebrates its 50th birthday, CEO Julio Bruno explains how the brand has evolved from a simple listings magazine to a global content powerhouse, with five markets set to open over the next 12 months.
Voice tech, GDPR and machine learning were all key theme’s at this year’s Dmexco ad tech conference but it still felt like there was a distinct lack of marketers at Europe’s biggest annual digital marketing conference.
YouTube says advertisers are now more concerned about transparency, viewability and measurement than brand safety as it looks to attract more brand dollars with vertical video ads launch.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
