The General Data Protection Regulation comes into force a year today (25 May) and while some marketers are panicking about the strict legal guidance from the ICO, others see an opportunity to improve data quality and transparency.
Reckitt Benckiser has big plans for 2017, including new product ranges and campaigns from its Durex and Scholl brands, a shift to zero-based budgeting and adapting to the new pressures of the retail environment.
Marketing around sports events has “shifted dramatically” in recent years, executives from the NFL, Gatorade and Twitter told Marketing Week in a roundtable interview that assessed the growing sponsorship prospects for American football around the world.
Marketers and creatives lack a post-Brexit plan, BBC Worldwide CEO Tim Davie has claimed during a Festival of Marketing debate that also featured FA CEO Martin Glenn and former culture minister Ed Vaizey.
As the social network integrates WhatsApp users’ data into its own systems, Facebook’s global deputy chief privacy officer claims all data businesses are being subjected to “unfair suspicion” due to a negative atmosphere in the media.
Marketing Week wants your view on which big brands are the best employers for UK marketers, with two £100 prizes up for grabs. Please share the survey with your marketing colleagues to help us get the best possible data.
While marketers want to bring data and creativity closer together, most brands are not set up to ensure the most effective merging of the two, according to marketers from Spotify and Marie Curie Cancer Care.
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