SoundCloud vice-president of global marketing DeJuan Wilson has had an unusual and eventful career, starting in admin at Coca-Cola, working for hip hop artist P Diddy and now competing with Apple Music at SoundCloud.
The General Data Protection Regulation comes into force a year today (25 May) and while some marketers are panicking about the strict legal guidance from the ICO, others see an opportunity to improve data quality and transparency.
Reckitt Benckiser has big plans for 2017, including new product ranges and campaigns from its Durex and Scholl brands, a shift to zero-based budgeting and adapting to the new pressures of the retail environment.
Marketing around sports events has “shifted dramatically” in recent years, executives from the NFL, Gatorade and Twitter told Marketing Week in a roundtable interview that assessed the growing sponsorship prospects for American football around the world.
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