Mindi Chahal is a features writer for Marketing Week, covering all aspects of business journalism, media and marketing. She’s interviewed CMOs and CEOs from brands big and small from John Lewis to Atom Bank.
The approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite and communicating what’s happening to the rest of the business is critical to success.
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?
The story of my CV: Guardian News and Media MD David Magliano talks through the highs and lows of his career, from winning the race to host the 2012 Olympics to scandal at the Co-op and humiliation with England’s 2018 World Cup bid.
New research out this week explores the struggle that employers face over expressions of faith in the workplace, but reader comments and a Twitter poll bypass this issue and suggest religion has no place at work at all.
Topman’s global digital director, Gareth Rees-John, believes that internal legacies are the biggest barrier to integrating digital and technology within retailers and links to a struggle for corporates to attract digital talent away from startups.
Employers are facing challenges over expressions of religion and belief in the workplace as new research shows HR professionals have a very different view of practising faith at work when compared to employees.
Not registered yet?
Register and receive the best content from the only title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.