Mindi Chahal is a features writer for Marketing Week, covering all aspects of business journalism, media and marketing. She’s interviewed CMOs and CEOs from brands big and small from John Lewis to Atom Bank.
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?
The story of my CV: Guardian News and Media MD David Magliano talks through the highs and lows of his career, from winning the race to host the 2012 Olympics to scandal at the Co-op and humiliation with England’s 2018 World Cup bid.
New research out this week explores the struggle that employers face over expressions of faith in the workplace, but reader comments and a Twitter poll bypass this issue and suggest religion has no place at work at all.
Topman’s global digital director, Gareth Rees-John, believes that internal legacies are the biggest barrier to integrating digital and technology within retailers and links to a struggle for corporates to attract digital talent away from startups.
Employers are facing challenges over expressions of religion and belief in the workplace as new research shows HR professionals have a very different view of practising faith at work when compared to employees.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.
Microsoft’s US marketing chief Grad Conn says marketers are being pushed into martech without knowing how to set up their organisations to manage it but believes that it will enable them to take control of the increasing revenue responsibility they’re facing.
Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business – rather than an energy company – through the launch of its reward scheme, a move away from price and a focus on smart homes.
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