Mindi Chahal is a features writer for Marketing Week, covering all aspects of business journalism, media and marketing. She’s interviewed CMOs and CEOs from brands big and small from John Lewis to Atom Bank.
The Chartered Institute of Marketing has launched its first sector-specific marketing programme for the construction industry to address a growing need in that sector, but should other industries follow suit or could it lead to narrow thinking?
The Prime Minister’s commitment to the creative industries has been hailed as a “major step forward” but the industry has to ensure it is clear with policymakers to get the investment and support it needs.
As Simon Carter embarks on his first CEO position at market research agency ComRes, the former marketing chief of IT firm Fujitsu tells Marketing Week why it’s “fantastic” for the industry to have another marketer at the top and how to get there.
EasyJet has created a new director of customer role and will merge digital and marketing as part of a team restructure that will allow the low cost airline to focus on customer experience, business travellers and digital innovation.