Mindi Chahal is a features writer for Marketing Week, covering all aspects of business journalism, media and marketing. She’s interviewed CMOs and CEOs from brands big and small from John Lewis to Atom Bank.
Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business – rather than an energy company – through the launch of its reward scheme, a move away from price and a focus on smart homes.
As part of a new Marketing Week series called ‘View From The Outside’, Andy Briggs shares about his view of marketing, and why marketers should help the rest of the business think about customers “in the right way”.
Consumers are becoming “disenchanted” with advertising as brands increasingly use digital to target consumers in every facet of their lives, disregarding consent and context in communications, according to industry chiefs.
Mobile World Congress: The 3310’s comeback may have stolen the show, but Nokia’s CMO is keen to show that the brand is much more than mobile phones and that there is a risk in people only focusing on that part of its business.
Mobile World Congress: Vice founder and CEO Shane Smith says everyone is investing in platforms and not thinking about the content to “fill the pipe with” as it announces a series of deals to build global mobile content.