Morrisons

All the marketing news, analysis, opinions and ad campaigns from Morrisons.

5 things that mattered this week

From the Brexit brand winners and losers to Morrisons declaring a war on its discounter rival Aldi, it has been another busy week in the world of marketing. We have rounded up the five stories you need to know.

Morrisons declares war on Aldi’s advertising as ASA bans three of the discounter’s ads

Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter today (June 28) saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA it had ‘misleadingly’ compared a weekly shop of its own brand products with branded products at the big four supermarkets.

5 things you need to know this week

With the government finally announcing a sugar tax for the soft drinks industry and Instagram introducing bold changes to its feed, it’s been a controversial week. Here are some of this week’s biggest marketing stories.