All the marketing news, analysis, opinions and ad campaigns from Morrisons.

Morrisons declares war on Aldi’s advertising as ASA bans three of the discounter’s ads

Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter today (June 28) saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA it had ‘misleadingly’ compared a weekly shop of its own brand products with branded products at the big four supermarkets.

5 things you need to know this week

With the government finally announcing a sugar tax for the soft drinks industry and Instagram introducing bold changes to its feed, it’s been a controversial week. Here are some of this week’s biggest marketing stories.

Morrisons’ new marketing boss on reviving the brand

Having recently returned to sales growth for the first time in four years, Morrisons’ head of marketing Andy Atkinson says the supermarket’s marketing is back on track after it embarked on the biggest customer listening programme in its history.