Nike

All the marketing news, analysis, opinions and ad campaigns from Nike.

Nike e-commerce growth accelerates as it preps for Rio Olympics

Nike says its attempts to create a premium experience online are paying off as its ecommerce business sees growth accelerate as the company preps “a pipeline of innovation” ready for big sports events over the coming year including the Olympics in Rio de Janeiro in Brazil next summer.

Women’s World Cup shows how marketers are undervaluing women’s sport

With the recent success of campaigns such as Sport England’s “This Girl Can”, the start of the FIFA Women’s World Cup in Canada this week comes at a time when interest in women’s sport is growing. However, while broadcasters and industry bodies are making moves to tap into the opportunity many brands, including FIFA sponsors, have been slower on the uptake.

Data shows Nike is the most damaged associated brand following FIFA scandal

After FIFA president Sepp Blatter’s shock resignation yesterday amid an ongoing investigation into corruption at the world football body, several sponsors including McDonald’s and Visa have backed his exit. However major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment due to their connection with FIFA.

The top 10 most popular YouTube ads of 2014

Despite the fact that a growing number of the most popular YouTube ads of 2014 were made for online, rather than TV, the top ad – Sainsbury’s Christmas ad featuring the famous World War I truce – did debut on TV first.

How brands are marking World Aids Day

Global brands including Apple, Coca-Cola and Starbucks are lending their support to World Aids Day by helping raise funds for charity (RED) as it looks to achieve its goal of an AIDS-free generation.

Ronaldo named world’s most marketable footballer

Lionel Messi and Cristiano Ronaldo are undeniably the greatest footballers of our time, a notion that may be reflected in today’s FIFA Ballon d’Or nominee announcement. However, it’s Ronaldo, the current holder of the FIFA title, who has also been named the most marketable football player in the world.