Pricing & Promotions

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan.

How The Happy Egg Company is engaging families with summer voucher codes

Rob Newell

Q: Why did you decide to launch your ‘Trips for Schools’ promotion during  the summer? Launching the campaign in the last month of the school term will encourage people to get collecting, because at this time of year there is a heightened  awareness of ubiquitous ‘Kids go free’ activity. Throughout the summer, it’s also likely that children will accompany […]