Product Development

All the latest news, analysis and opinion on product development.

Diageo forced to its drop second product development in a year

Diageo is to ditch its pint dispensing system Guinness FastPour, less than a year after its trial, following a disappointing response from customers. The FastPour system, which claimed to deliver a “perfect pint” in only 25 seconds instead of the usual 119.5 seconds, was first tested in September last year in pubs across London and […]