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Kinnerton Confectionary Limited
Marc Lengning, head of brand management, Mini Q: What is the thinking behind Mini’s new logo? Mini has undergone a brand refresh including a new logo. The point about the new logo is that it’s super-clear and authentic. It’s not faked 3D [any more]; it’s 2D, so very clean. It is also really important for […]
Nestl鑳 apparent decision to phase out its Boosted Smoothies brand just four months after launch (see box) highlights the difficulties facing multinational food companies in creating exciting and successful innovations.
Britvic’s struggle to get supermarket listings for its water brand Drench, despite an extensive overhaul, has prompted some to question whether the big soft-drinks companies are spending too much time and money tinkering with existing brands and not enough on developing new products. Britvic spent £2.4m relaunching Drench last year, and introducing new packaging in […]