Regulation

All the latest news and analysis on marketing regulation including updates on data laws and GDPR, advice from the ASA and CAP, and rules around direct marketing.

Brands found targeting junk food ads at children online

junk food

An investigation by the ad watchdog found brands including McDonald’s, Lidl and Marks & Spencer running ads for food high in fat, sugar or salt alongside videos on YouTube channels directed at children, although there is no suggestion the companies were actively targeting under-16s.