All the marketing news, analysis, opinions and ad campaigns from Samsung.
Mobile World Congress: Samsung acknowledged the difficulties it faced last year after its flagship phone problems in a noticeably more low key event that saw the brand reveal plans for a UK trial of its 5G network as it strives to deliver on commitments to the internet of things and connected devices.
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Samsung unveiled a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone yesterday (August 13) as the brand aims to turn around sagging momentum in its handset business. However its brand also needs a boost and the manufacturer needs to better communicate what it stands for, not just the specs of its latest devices.