All the marketing news, analysis, opinions and ad campaigns from Samsung.

5 things that mattered this week


From the continuing dominance of Pokemon Go to Facebook’s plan to combat ad blockers, it’s been another eventful week for marketers. Here are five of the most important stories from the last seven days.

The top takeaways from Mobile World Congress

The great and the good of the marketing world were at this week’s Mobile World Congress in Barcelona where tackling mobile ad blocking, the rise of virtual reality and redefining the smartphone were high on the agenda.

Samsung and Zuckerberg make claim for VR supremacy

The importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.

Samsung needs to push its brand as well as product with new smartphone launch


Samsung unveiled a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone yesterday (August 13) as the brand aims to turn around sagging momentum in its handset business. However its brand also needs a boost and the manufacturer needs to better communicate what it stands for, not just the specs of its latest devices.