All the marketing news, analysis, opinions and ad campaigns from Samsung.
Mobile World Congress: Samsung acknowledged the difficulties it faced last year after its flagship phone problems in a noticeably more low key event that saw the brand reveal plans for a UK trial of its 5G network as it strives to deliver on commitments to the internet of things and connected devices.
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Samsung unveiled a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone yesterday (August 13) as the brand aims to turn around sagging momentum in its handset business. However its brand also needs a boost and the manufacturer needs to better communicate what it stands for, not just the specs of its latest devices.
As Apple Pay launches today (July 14), it along with new mobile payments products from Android and Samsung are set to steal a greater share of consumers’ wallets from both cash and plastic cards, but what are the benefits for retailers and will they survive the curse of previous failed technologies?