Shoestring Marketing

Learn all about marketing on a shoestring – how to maximise marketing effectiveness on a small budget whether at a startup or a multinational brand.

Getting the most out of cross-promotion

wine restaurant experience shoestring

South African winery Jordan Wines invested in London restaurant High Timber to enable extensive opportunity for cross-promotion with minimal marketing spend. In the next of Marketing Week’s series on shoestring marketing, co-owner Kathy Jordan outlines the strategy.