Targeting & Segmentation
All the latest news, analysis and opinion on targeting & segmentation.
Marketing briefs still focus on engaging consumer segments, whether it’s “baby boomers,” the coveted millennial group or the consumers of the future, Gen Z. But demographic targeting doesn’t necessarily provide return on investment. Recently McDonald’s announced that it would stop focusing its marketing efforts on simply sweeping talk to millennials, but this remains an exception and not the rule across the industry.
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Twitter is looking to incorporate ads in the tweet streams found on third-party website as it looks to widen its reach to consumers that might see tweets across the web but don’t use the service and provide enhanced targeting for brands.
Media owners and agencies were the subject of a rallying call to action last week: “Marketers can see the Promised Land but how do we get there?” The question come plea came from Dominic Grounsell, sales and marketing director at More Th>n. Speaking during a session hosted by The Marketing Society on global trends at […]