What happened to Tesco’s big plans for a digital Clubcard?
Just three years ago, Tesco unveiled ambitious plans to digitalise its Clubcard loyalty programme. However, the changes it outlined last week looked very different.
Tesco CMO on how the brand is ‘rebuilding from the inside out’
Tesco has refreshed its iconic ‘Every Little Helps’ slogan for the first two TV ads from its partnership with BBH, with CMO Michelle McEttrick insisting that the supermarket brand has achieved a “clearer point of view” from the comedic new creative.
Tesco: If you need to explain it to customers then your charity partnership will fail
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
Tesco sales growth hits seven-year high as CEO insists it will try to keep prices low
Price rises are a “last resort”, according to Tesco CEO Dave Lewis, who has led the supermarket giant to a sixth consecutive quarter of sales growth.
Tesco makes step change in how it talks about food with new campaign
The campaign sees Tesco promoting its passion for food for the first time in a move that will inform how it talks about food in 2017 and beyond.
Tesco readies more changes to Clubcard as it looks to get back to ‘rewarding loyalty’
The supermarket sees Clubcard as one of the key ways it can build on improving consumer perceptions of the brand, which have already tripled over the past three years.
Airbnb, Man United, Twitter: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Tesco records ‘biggest ever’ Christmas as fresh food lifts sales
Like-for-like sales grew by 2.3% in the UK during the third quarter, marking the eighth consecutive quarter of growth, while M&S saw like-for-like food sales decline over Christmas.
Tesco and Lidl’s festive ads channel the quirky personas of modern Britain
The supermarket rivals are looking to demonstrate their relevance for consumers by celebrating the British public’s quirky “festive personalities”.
Is this the beginning of the end for Fairtrade?
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too?
Marketing jobs on the line as Tesco axes 1,200 head office roles
The big four supermarket’s cost-cutting drive has seen it announce well over 2,000 job cuts over the past few weeks.
M&S, Tesco & More Than: 5 things that mattered this week and why
With M&S attempting an ambitious rebrand and Marketing Week’s senior writer Mindi Chahal nervously donning a VR headset, we round up some of this week’s most important moments.
Tesco takes ‘inside out’ approach as it looks to colleagues for inspiration
The supermarket’s new marketing boss says she hopes the new ‘Little Helps to Healthier Living’ campaign will prove Tesco is practicing what it preaches.
Aviva and Tesco issue ‘call to arms’ to do more for mums
Both companies missed out on Mumsnet’s list of the 10 brands mums love, which has encouraged them to reflect on what more they can do to connect.
Tesco admits it is ‘reviewing’ the Ben Miller and Ruth Jones advertising couple
The supermarket giant’s top marketer says it is reviewing all aspects of its marketing in order to ensure Tesco conveys “the best possible message”.
Tesco concedes rising food prices are causing a ‘resurgence’ at the discounters
Despite reporting its first annual sales growth in seven years, Tesco’s CEO Dave Lewis is aware food inflation could force the resurgent brand to make some bold changes.
Tesco CEO acknowledges its brand must push responsibility ‘even further’
As Tesco launches its first campaign to talk about its commitment to tackling food waste, its chief executive Dave Lewis says its customers now expect more of an ethical focus from the supermarket giant.
Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director
Portfolio management is not retirement, it’s just a different way of working, former Tesco chief customer officer and full-time non-exec Robin Terrell tells Marketing Week as part of the Life Beyond Marketing series.
How Tesco’s £3.7bn Booker deal will impact its brand
The move will create the UK’s biggest single food business but it will also pose challenges to the Tesco brand.
Tesco looks to dominate food industry with £3.7bn Booker deal
The UK’s biggest supermarket chain will now become the ‘UK’s biggest food business’ after announcing the surprise acquisition.
Why omnichannel retailers won at Christmas
With online driving sales at the likes of John Lewis and Sainsbury’s over Christmas, retail brands are catering for a truly omnichannel consumer.
Instagram, John Lewis & Tesco: 5 things that mattered this week
From retailers posting their Christmas results to Instagram introducing ads to its ‘Stories’ feature, here are the five things you need to know.
‘Investing in customer experience is now a winning formula for retailers’
As Asos and Tesco once again reiterate their commitment to investing in customer experience, marketers should stand up and take notice.
Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales
Tesco has given an insight into its advertising plans for 2017 as it capped off a year of recovery with a good performance over Christmas.
Tesco uses Unilever connections to appoint new marketing chief
Tesco has announced the appointment of Unilever’s Alessandra Bellini as its new chief customer officer.
Aldi wins Christmas ad battle as Boots and Tesco disappoint
With just six days to go until Christmas, new data claims Aldi’s Kevin the Carrot is this year’s most successful festive campaign.
Trends for 2017: Gig economy, price hikes & measurement
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part one we look at the issues facing the ‘gig economy’, price hikes and retail disputes, and why marketers will be taking a harder line on measurement.
2016 year in review: It’s been a good year for…
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.