Tesco brings back Morph and Mr Motivator for latest leg of centenary campaign
A new bunch of iconic characters from the past are returning to TV screens to help Britain’s largest supermarket promote “100 years of great value”.
Tesco to sell Jack’s products in its supermarkets for first time
The move forms part of the supermarket’s 100th birthday celebrations, and it could suggest Tesco is testing the waters for something more long term.
Tesco hints at big plans for Clubcard to better link grocery, mobile and banking
Tesco says it has seen a 34% increase in activity on its loyalty scheme since it relaunched in 2017, with a digitised Clubcard allowing it to add more value and connectivity across the business.
Tesco ‘frustrated’ at media spend being ‘siphoned off’ to protect brand reputation
Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
‘We had to make sure it didn’t fall on its arse’: How Tesco revolutionised loyalty with Clubcard
The Inside Story: In the first of a new series, Marketing Week looks at how Tesco Clubcard transformed retailing, shopping and marketing forever, as told by the people who were there at its conception.
Why not being a ‘sector expert’ helped Tesco’s brand boss drive change
The supermarket’s group brand director Michelle McEttrick was hired for her marketing know-how rather than her retail knowledge as Tesco looked to turnaround its fortunes.
Were retailers right to put their marketing focus on product this Christmas?
Many retailers moved away from the big brand campaigns in favour of product-focused ads this Christmas but as retailers reveal their festive performance there are signs this may not always have been the right strategy to take.
Tesco enlists the help of 60s mods, 70s roller girls and Mr Blobby to celebrate 100 years of ‘great value’
Tesco’s 100th anniversary marketing campaign will aim to celebrate the “very important milestone” by highlighting the supermarket’s history of offering customers great value.
Tesco credits strong brand engagement as Christmas campaign helps boost sales
Tesco saw UK sales rise 2.2% in the Christmas period, its best festive results in nearly a decade, as its “more connected” marketing campaigns helped boost quality and value perceptions and its NPS.
Tesco’s brand boss admits retail was an ‘alien planet’ when she joined
Michelle McEttrick had never worked in retail before she joined Tesco and admits to feeling out of depth when she first started but says the key to building a great team is having a range of people with complementary skills and experience.
Sprouts or no sprouts? Tesco celebrates diversity with quality-focused Christmas ad
Britain’s largest supermarket wants the nation to know that however they do Christmas, whether it’s turkey, goose or vegan, Tesco has it covered.
Tesco uses Clubcard data to help people eat more healthily
Tesco is using the information it has on its 16 million Clubcard customers to track their shopping habits and see what the triggers are for changing behaviours and convincing shoppers to eat more healthily.
Tesco brings value focus ‘to life’ as it takes on Aldi and Lidl
Tesco CEO Dave Lewis says it has taken the retailer three years to get its corporate brand, supplier relationships and own-label to a place where it can be competitive at the value end of the market again and now is the time to start communicating that.
Tesco welcomes Jack’s to ‘the family’ as it takes on Aldi and Lidl with its own discount brand
Tesco’s is positioning Jack’s around Britishness and being the “cheapest in town” as it shakes off concerns its new discount chain could cannibalise its own sales.
Mark Ritson: Tesco’s budget Jack’s stores will fail, because you can’t beat Aldi at being Aldi
By opening a new chain of budget stores, Tesco is trying to compete in an arena its business model is unsuited to, and which Aldi has taken decades to perfect.
Jamie Oliver on why his partnership with Tesco is more than ‘jazz hands’
The celebrity chef has teamed up with the nation’s biggest supermarket to change perceptions around healthy eating and make it more achievable for customers.
Tesco could start selling meals made from edible food waste
A visit to Tesco’s new headquarters in Welwyn revealed the next steps the supermarket is taking to tackle food waste, as well as cashless checkouts that could cut queuing time in half.
Tesco’s marketing boss on rebuilding trust and why people need brands more than ever
Just over a year into the role, Tesco’s chief customer officer Alessandra Bellini shares how she plans to bring the UK’s biggest supermarket back to full health.
Tesco talks up its ‘passion’ for food in evolution of Food Love Stories campaign
Tesco is evolving the message behind its advertising, shifting focus from the meals its customers make to instead promote the retailer’s “passion” for food.
Tesco ‘absolutely concerned’ about the impact of GDPR on Clubcard
Tesco has more than two decades’ worth of data on its 16 million UK Clubcard holders, making it one of the supermarket’s most valuable assets.
Tesco blames high cost of online advertising as it shuts Tesco Direct website
Tesco says the move is an “essential step” towards simplifying the customer experience and establishing a more sustainable non-food offer.
Tesco readies more changes to Clubcard as it looks to get back to ‘rewarding loyalty’
The supermarket sees Clubcard as one of the key ways it can build on improving consumer perceptions of the brand, which have already tripled over the past three years.
Airbnb, Man United, Twitter: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Tesco records ‘biggest ever’ Christmas as fresh food lifts sales
Like-for-like sales grew by 2.3% in the UK during the third quarter, marking the eighth consecutive quarter of growth, while M&S saw like-for-like food sales decline over Christmas.
Tesco and Lidl’s festive ads channel the quirky personas of modern Britain
The supermarket rivals are looking to demonstrate their relevance for consumers by celebrating the British public’s quirky “festive personalities”.
Tesco: If you need to explain it to customers then your charity partnership will fail
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
Is this the beginning of the end for Fairtrade?
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too?
What happened to Tesco’s big plans for a digital Clubcard?
Just three years ago, Tesco unveiled ambitious plans to digitalise its Clubcard loyalty programme. However, the changes it outlined last week looked very different.