Tesco has refreshed its iconic ‘Every Little Helps’ slogan for the first two TV ads from its partnership with BBH, with CMO Michelle McEttrick insisting that the supermarket brand has achieved a “clearer point of view” from the comedic new creative.
The supermarket’s new marketing boss says she hopes the new ‘Little Helps to Healthier Living’ campaign will prove Tesco is practicing what it preaches.
The move will create the UK’s biggest single food business but it will also pose challenges to the Tesco brand.
The campaign sees Tesco promoting its passion for food for the first time in a move that will inform how it talks about food in 2017 and beyond.
As Tesco launches its first campaign to talk about its commitment to tackling food waste, its chief executive Dave Lewis says its customers now expect more of an ethical focus from the supermarket giant.
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too?
Just three years ago, Tesco unveiled ambitious plans to digitalise its Clubcard loyalty programme. However, the changes it outlined last week looked very different.
The marketing news that matters this week includes Google being hit with a record fine, Tesco getting rid of some of its marketers and Wimbledon launching its first AI assistant.
The big four supermarket’s cost-cutting drive has seen it announce well over 2,000 job cuts over the past few weeks.
Price rises are a “last resort”, according to Tesco CEO Dave Lewis, who has led the supermarket giant to a sixth consecutive quarter of sales growth.
With M&S attempting an ambitious rebrand and Marketing Week’s senior writer Mindi Chahal nervously donning a VR headset, we round up some of this week’s most important moments.
Both companies missed out on Mumsnet’s list of the 10 brands mums love, which has encouraged them to reflect on what more they can do to connect.
The supermarket giant’s top marketer says it is reviewing all aspects of its marketing in order to ensure Tesco conveys “the best possible message”.
Despite reporting its first annual sales growth in seven years, Tesco’s CEO Dave Lewis is aware food inflation could force the resurgent brand to make some bold changes.
Portfolio management is not retirement, it’s just a different way of working, former Tesco chief customer officer and full-time non-exec Robin Terrell tells Marketing Week as part of the Life Beyond Marketing series.
The UK’s biggest supermarket chain will now become the ‘UK’s biggest food business’ after announcing the surprise acquisition.
With online driving sales at the likes of John Lewis and Sainsbury’s over Christmas, retail brands are catering for a truly omnichannel consumer.
From retailers posting their Christmas results to Instagram introducing ads to its ‘Stories’ feature, here are the five things you need to know.
As Asos and Tesco once again reiterate their commitment to investing in customer experience, marketers should stand up and take notice.
Tesco has given an insight into its advertising plans for 2017 as it capped off a year of recovery with a good performance over Christmas.
Tesco has announced the appointment of Unilever’s Alessandra Bellini as its new chief customer officer.
With just six days to go until Christmas, new data claims Aldi’s Kevin the Carrot is this year’s most successful festive campaign.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part one we look at the issues facing the ‘gig economy’, price hikes and retail disputes, and why marketers will be taking a harder line on measurement.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
Tesco CEO Dave Lewis says his marketing background has helped the supermarket focus on customers and turn around sales.
Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.
Both discount retailers are growing at their slowest rate since 2011, though still significantly faster than the overall market.
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