All the marketing news, analysis, opinions and ad campaigns from Tesco.

5 things that mattered this week

Pete Markey, brand communications and marketing director, Aviva

From marketers arguing about the need for formal qualifications and P&G admitting marketing cuts have hurt its growth, to yet another Tesco marketer exit and an extra pinch of copycatting from Instagram, it’s been another busy week. Here are the five things you need to know.

Russell Parsons: Why CMOs aren’t always the best brand guardians

Russell Parsons

Tesco is on the hunt for its fourth marketing boss in three years. Chief customer officer Robin Terrell has resigned from the supermarket to pursue pastures new. Since 2014, the UK’s biggest retailer has undergone a series of departures, rethinks and restructures at the top of its marketing tree. Even though the rate of change […]

5 things that mattered this week

Pokemon Go

From the UK going Pokémon Go crazy to Adidas unveiling further details of its three-pillar marketing strategy, it has been a busy week in the world of marketing. We have curated the five things you need to know.