The supermarket giant is aiming to eliminate paper receipts as consumers head towards a “paperless future”.
All the marketing news, analysis, opinions and ad campaigns from Tesco.
The two companies may have settled their dispute but they are not giving much away over who conceded, or whether they reached a compromise.
Sainsbury’s and Morrisons have rejected claims that a focus on price cuts will lessen quality perception, with both claiming that a mix of premium quality and competitive pricing is key to revival.
Tesco has launched seven new value own-label brands in a bid to challenge the discounters on price and ensure more customers abandon top-ups and instead do their weekly shop at one of its bigger stores.
Tesco has refreshed its iconic ‘Every Little Helps’ slogan for the first two TV ads from its partnership with BBH, with CMO Michelle McEttrick insisting that the supermarket brand has achieved a “clearer point of view” from the comedic new creative.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part one we look at the issues facing the ‘gig economy’, price hikes and retail disputes, and why marketers will be taking a harder line on measurement.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
Tesco CEO Dave Lewis says his marketing background has helped the supermarket focus on customers and turn around sales.
Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.
Both discount retailers are growing at their slowest rate since 2011, though still significantly faster than the overall market.
Tesco’s brand reputation has been negatively affected after Tesco Bank was targeted by hackers last weekend, which saw cash stolen from 9,000 current account holders.
Tesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.
With Halloween retail spending set to reach £472m this year, brands are getting into the spooky spirit.
While the supermarket giant is focused on improving the speed of its delivery service, it doesn’t want to lose the opportunity to send Tesco workers into people’s houses.
Unilever says the reported 10% price rise is aimed at offsetting the fall in value of the pound and that the issue at Tesco will be resolved “pretty quickly”.
Three consecutive quarters of sales growth show Tesco is a “brand out of crisis”, according to CEO Dave Lewis.
Tesco’s success comes amid a backdrop of slow sales growth and deflation in the supermarket industry.
Kinnerton Confectionary Limited
In bad news for Tesco and the progress of its ongoing turnaround, three former directors, including its former UK boss Chris Bush, have been charged with fraud and false accounting in relation to its £263m profit overstatement.
As Sainsbury’s switches its advertising agency after nearly 40 years, new data suggests the big four supermarkets are suffering by prioritising Christmas, rather than brand building all year round.
Tesco has recorded its slowest fall in sales in more than six months, with Kantar Worldpanel backing the retailer to return to growth this year.
From marketers arguing about the need for formal qualifications and P&G admitting marketing cuts have hurt its growth, to yet another Tesco marketer exit and an extra pinch of copycatting from Instagram, it’s been another busy week. Here are the five things you need to know.
New data from Which? claims more than half of supermarket promotions are for “less healthy food and drink” products but supermarkets insist they are doing their part to promote a healthy lifestyle.
Tesco is on the hunt for its fourth marketing boss in three years. Chief customer officer Robin Terrell has resigned from the supermarket to pursue pastures new. Since 2014, the UK’s biggest retailer has undergone a series of departures, rethinks and restructures at the top of its marketing tree. Even though the rate of change […]
It’s all change at Tesco, with chief customer officer Robin Terrell set to depart Britain’s biggest supermarket brand.
From the UK going Pokémon Go crazy to Adidas unveiling further details of its three-pillar marketing strategy, it has been a busy week in the world of marketing. We have curated the five things you need to know.
The National Farmers Union has asked Trading Standards to investigate Tesco over brands named after fictional farms, on the grounds that consumers believe they are exclusively UK-sourced. An adverse ruling would hurt its ability to compete with Aldi’s private label brands.
From Cristiano Ronaldo having to learn to play football all over again to Tesco making fathers cry, here are the top 10 YouTube ads for June.
Having posted its second consecutive quarter of sales growth today (June 23), Tesco chief executive Dave Lewis revealed that although he is satisfied with the progress of the supermarket giant’s TV advertising there are still plenty of areas of the marketing mix “where we could do better”.