Just over a year into the role, Tesco’s chief customer officer Alessandra Bellini shares how she plans to bring the UK’s biggest supermarket back to full health.
A visit to Tesco’s new headquarters in Welwyn revealed the next steps the supermarket is taking to tackle food waste, as well as cashless checkouts that could cut queuing time in half.
Tesco is evolving the message behind its advertising, shifting focus from the meals its customers make to instead promote the retailer’s “passion” for food.
Tesco has more than two decades’ worth of data on its 16 million UK Clubcard holders, making it one of the supermarket’s most valuable assets.
Tesco says the move is an “essential step” towards simplifying the customer experience and establishing a more sustainable non-food offer.
Britain’s largest supermarket wants the nation to know that however they do Christmas, whether it’s turkey, goose or vegan, Tesco has it covered.
Tesco is using the information it has on its 16 million Clubcard customers to track their shopping habits and see what the triggers are for changing behaviours and convincing shoppers to eat more healthily.
Tesco CEO Dave Lewis says it has taken the retailer three years to get its corporate brand, supplier relationships and own-label to a place where it can be competitive at the value end of the market again and now is the time to start communicating that.
Tesco’s is positioning Jack’s around Britishness and being the “cheapest in town” as it shakes off concerns its new discount chain could cannibalise its own sales.
By opening a new chain of budget stores, Tesco is trying to compete in an arena its business model is unsuited to, and which Aldi has taken decades to perfect.
The celebrity chef has teamed up with the nation’s biggest supermarket to change perceptions around healthy eating and make it more achievable for customers.
The supermarket sees Clubcard as one of the key ways it can build on improving consumer perceptions of the brand, which have already tripled over the past three years.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Like-for-like sales grew by 2.3% in the UK during the third quarter, marking the eighth consecutive quarter of growth, while M&S saw like-for-like food sales decline over Christmas.
The supermarket rivals are looking to demonstrate their relevance for consumers by celebrating the British public’s quirky “festive personalities”.
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too?
Just three years ago, Tesco unveiled ambitious plans to digitalise its Clubcard loyalty programme. However, the changes it outlined last week looked very different.
The big four supermarket’s cost-cutting drive has seen it announce well over 2,000 job cuts over the past few weeks.
Price rises are a “last resort”, according to Tesco CEO Dave Lewis, who has led the supermarket giant to a sixth consecutive quarter of sales growth.
With M&S attempting an ambitious rebrand and Marketing Week’s senior writer Mindi Chahal nervously donning a VR headset, we round up some of this week’s most important moments.
The supermarket’s new marketing boss says she hopes the new ‘Little Helps to Healthier Living’ campaign will prove Tesco is practicing what it preaches.
Both companies missed out on Mumsnet’s list of the 10 brands mums love, which has encouraged them to reflect on what more they can do to connect.
The supermarket giant’s top marketer says it is reviewing all aspects of its marketing in order to ensure Tesco conveys “the best possible message”.
Despite reporting its first annual sales growth in seven years, Tesco’s CEO Dave Lewis is aware food inflation could force the resurgent brand to make some bold changes.
As Tesco launches its first campaign to talk about its commitment to tackling food waste, its chief executive Dave Lewis says its customers now expect more of an ethical focus from the supermarket giant.
Portfolio management is not retirement, it’s just a different way of working, former Tesco chief customer officer and full-time non-exec Robin Terrell tells Marketing Week as part of the Life Beyond Marketing series.
The move will create the UK’s biggest single food business but it will also pose challenges to the Tesco brand.
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