All the marketing news, analysis, opinions and ad campaigns from Twitter.

5 things that mattered this week

From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.

5 things you need to know this week

From Twitter outlining controversial changes to its timeline to the Premier League revamping its brand identity, here are the five things you won’t want to have missed this week.