Twitter

All the marketing news, analysis, opinions and ad campaigns from Twitter.

5 things that mattered this week

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From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.

BT Sport vs Sky: The battle of the football broadcasters

BT Sport campaign

Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season.

5 things that mattered this week

From the Brexit brand winners and losers to Morrisons declaring a war on its discounter rival Aldi, it has been another busy week in the world of marketing. We have rounded up the five stories you need to know.

5 things you need to know this week

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From Twitter outlining controversial changes to its timeline to the Premier League revamping its brand identity, here are the five things you won’t want to have missed this week.