Folk to create marketing campaign for students accommodation
Folk has been appointed by the Student Accommodation Centre to create its marketing and promotions campaign. Folk will launch a website for the organisation.
Folk has been appointed by the Student Accommodation Centre to create its marketing and promotions campaign. Folk will launch a website for the organisation.
Heinz has appointed EHS Brann to handle the direct marketing for its baby food range and the Linda McCartney meat-free range. It follows a four-way pitch against three undisclosed agencies. It is not known if baby food incumbent Proximity was invited to repitch. The appointment is understood to be part of the company’s continued push […]
Incumbent DDA will repitch for the Malaysia Airlines advertising account, as first reported in Marketing Week last week.
Aegis Media has launched a new international digital network called Isobar.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.