The Food and Drink Federation (FDF) has hit out at claims made by the British Medical Journal that the food industry employs underhand marketing tactics similar to those used by the tobacco industry. FDF deputy director general Martin Paterson described it as ‘nonsense’.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.