Junk food promotions to be banned in healthy eating drive
Sarah VizardThe government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
Bacardi’s four-stage plan to get through lockdown and beyond
Molly FlemingThe drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
How one startup is leading the fight against food waste
Ellen HammettToo Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.
Carlsberg welcomes back pubs as it tries to mirror mood of the nation
Molly FlemingAs coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
Owning an occasion: How brands are standing out during Covid-19
Matt BarkerThe ability to anticipate and satisfy consumer needs in a rapidly changing market will be key to success during the pandemic and beyond, as the likes of Mastercard and Budweiser have shown.
Watch: KFC’s UK CMO on marketing leadership in a crisis
Marketing Week ReportersKFC’s UK CMO Meghan Farren discusses rafting an effective comms strategy in a crisis and leading the case for marketing in challenging times
McDonald’s cuts UK CMO role as Gareth Helm departs
Molly FlemingThe resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing.
Budweiser celebrates the return of football with new ‘Whassup’ ad
Sarah VizardThe beer brand is shifting the focus of its sponsorship of the Premier League to the fans at home as football returns to TV screens.
Mondelēz : We’ve regained the passion for building iconic brands
Molly FlemingMondelēz admits it had “lost some swagger” as it focused too much on internal transformation to the detriment of investment in its brands.
One innovation expert on why fresh thinking can thrive amid recession
Charlotte RogersHead of global innovation at Tata Consumer Products, Liliana Caimacan, insists now is the perfect time for brands to embark on innovation, as long as they are prepared to embrace the power of failure.
Diageo launches personalised gifting pilot to help people ‘connect’
Molly FlemingDiageo is investing in personalisation as part of a three-pronged marketing strategy that includes building excitement among existing customers to create loyalty.
McDonald’s brings back the global CMO role less than a year after scrapping it
Molly FlemingMcDonald’s is promoting former UK marketer Alistair Macrow to the global role as it looks to marketing to help its recovery after the coronavirus pandemic forced many of its restaurants to close.
How Corona built brand equity in spite of the pandemic
Fiona FlorenceBrands can generate love and loyalty, even in a crisis, through building equities and visual triggers, as Corona has unexpectedly discovered.
How Cadbury went on the hunt to grow Creme Egg sales
Charlotte RogersBuilding on the success of the Creme Egg Hunting Season, Cadbury decided to up the ante in 2019 by joining forces with the likes of Unilever and LVMH in a bid to drive sales.