Pernod Ricard is confident Christmas will be a strong period for its alcohol brands despite the cost of living crisis, with factors like the World Cup and the absence of Omicron this year expected to bolster sales.
Certain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back.
Waitrose is due to unveil its new brand positioning within the next couple of weeks, which the supermarket’s executive director says will be more “confident and bold”.
The government is yet to confirm it is reviewing planned HFSS rules, a situation which only adds to the uncertainty felt by affected businesses, say industry bodies.
Greggs sliders, Tony’s Chocolonely ice cream, KFC bucket hats. Collaborations have certainly grabbed attention in recent years, but what’s in it for the brands themselves?
While food companies often stretch their brands into new categories, few stand the test of time. However, brand consultants say the buzz generated from these products can make the endeavour worthwhile regardless.
The whisky brand’s aims for the next year are to drive cultural relevancy, enhance its physical experiences, and “transform” digitally, according to its global marketing director.
Diageo has hailed the role its rising marketing investment has played in driving business growth, with no plans to slow down any time soon.
Heineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
Despite the challenges of inflation and the war in Ukraine, The Carlsberg Group is continuing to invest in premiumisation and strengthening its alcohol-free portfolio.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.
Corona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.
Domino’s will increase marketing investment by around 45% over the second half of the year as it looks to “sharpen” its message and talk up value.