Coke on how cutting brands will lead to stronger innovation
Molly FlemingCoca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Burger King CMO: No-one wants to watch your ads unless you are at the Superbowl
Molly FlemingBurger King’s Fernando Machado urges marketers to “hit a nerve” in order to cut through the clutter of advertising.
Diageo expands marketing effectiveness tool to help navigate Covid-19
Molly FlemingDiageo has added the latest data about Covid-19 with insights and consumer behaviour information to help improve marketing effectiveness during the pandemic.
Just Eat: We’ve done two years’ worth of learning in six months
Molly FlemingJust Eat admits it has had an “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses.
McDonald’s UK CEO: We can’t always be at the cutting edge of innovation
Molly FlemingStriking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy.
Gousto on developing an ‘empathetic’ data strategy
Charlotte RogersTaking an empathetic approach to data that moves beyond purely “raw conversion goals” is the key to success, says CMO Tom Wallis.
PepsiCo admits it needs to improve digital capabilities as online sales soar
Molly FlemingPepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home.
Mars rebrands Uncle Ben’s after criticisms over racial stereotyping
Sarah VizardThe move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.
Can casual dining brands survive on supermarket shelves?
Molly FlemingAn increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
Marketing Week Top 100 2020: The top food and drink marketers
Marketing Week ReportersMarketing Week reveals the top 10 food and drink marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing Week Top 100 2020: The top marketers in food and drink retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Maynard Bassetts revives ‘set the juice loose’ to ‘breathe new life’ into the brand
Molly FlemingMaynard Bassetts is looking to rebuild its brand positioning after four years without advertising and with its market share having declined.
Can brands help the UK become a fairer society post-Covid?
Charlotte RogersWhile it may take years for the shock caused by the coronavirus pandemic to wear off, could the UK emerge from the crisis a fairer and kinder society? And if so, can brands drive this change?
How Bernard Matthews brought back the Turkey Twizzler
Molly FlemingBernard Matthews believes it can shake off the negative health connotations around its infamous product and position it as a mealtime option for families, while also expanding the brand into new areas.