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Coca-Cola launches global Christmas ad that promises to ‘unite us’
Molly FlemingCoca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
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KFC ‘What the cluck’ and Deliveroo ads banned
Molly FlemingKFC has had its ad banned for using a phrase that usually has an expletive, while Deliveroo’s ad that suggested people could get orders from more than one restaurant in the same delivery has become one of the top three most complained about ads of 2019.
Pret’s first chief customer officer Barnaby Dawe quits
Molly FlemingBarnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
Coca-Cola launches biggest ever Christmas campaign as it prepares for global ad launch
Molly FlemingCoca-Cola is bringing back its iconic Holidays Are Coming Christmas marketing campaign and its annual truck tour, in what the company says is its biggest festive push ever.
McDonald’s celebrates the power of imagination in Christmas ad
Molly FlemingMcDonald’s is building on its previous festive campaigns to once again get the nation ‘Reindeer Ready’.
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McDonald’s CEO Steve Easterbrook fired after dating employee
Molly FlemingEasterbook has been forced to step down after a consensual relationship with an employee, which violates company policy, and will be replaced by Chris Kempczinski, the president of McDonald’s USA and a marketer.
Mariah Carey stars in Walkers’ biggest Christmas push
Molly FlemingWalkers is celebrating the 25th anniversary of the song All I Want for Christmas is You, as well as launching new flavours and on-pack promotion as it aims to appeal to younger audiences.
McDonald’s turns to tech to build the future of fast food
Molly FlemingSince the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.
Planning, innovation and ‘giving a damn about people’: One marketer’s recipe for promotion to the C-suite
Russell ParsonsAlmost one year into her role as CEO of Wagamama, former Unilever and Pizza Express marketer Emma Woods reflects on her biggest challenges and what marketers need to do to increase their influence.
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Why Cadbury’s marketers are embracing feeling ‘uncomfortable’
Molly FlemingCadbury is challenging its marketers to think differently about advertising while still harking back to its brand heritage and positioning.
Coca-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows
Molly FlemingCoca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Marketing Week Explores: The future of Tesco and how to excel working abroad
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast we look at how marketers can make the most of working abroad and what the future of Tesco looks like without its CEO Dave Lewis.
Greggs CEO: People thought we couldn’t gain brand reappraisal beyond bakery, but we did
Sarah VizardGreggs CEO Roger Whiteside claims perceptions of Marketing Week’s Brand of the Year are shifting from sausage rolls and sticky buns to coffee, wraps and salads, as it looks to convince more people that Greggs is a brand for them.