Coca-Cola uses new campaign to encourage more people to recycle
Sarah VizardCoca-Cola is launching a marketing campaign to encourage people to recycle its bottles as it attempts to reduce its environmental impact.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Meet the sustainable beer startup using its brand to tackle food waste
Molly FlemingToast Ale, which is made from surplus bread, has rebranded, dropping its sometimes “preachy” communication to better engage consumers.
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Diet Coke launches new campaign that sees grannies navigate dating apps
Molly FlemingDiet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
Pernod Ricard doubles down on investment in ‘super premium’ brands
Molly FlemingDespite growing concerns of the impact a no deal Brexit could have on consumer spending, Pernod Ricard believes people will continue to pay for more expensive spirits as they look to drink “less but better”.
McCain expands diversity focus to better understand families
Molly FlemingMcCain says its focus on diversity has had a real impact on the business, not just on brand perceptions but also its internal make-up.
The direct-to-consumer customer insight advantage
Charlotte RogersHelloFresh believes it is in a strong position when it comes to consumer insight as it has direct relationships with its customers.
Galaxy aims to futureproof its brand with ‘step change’ in brand positioning
Molly FlemingGalaxy is launching a new campaign to highlight its “fresh, contemporary and modern” repositioning, which it hopes will appeal to younger consumers.
‘Traditional marketing practices are over’: Danone’s CMO on reinventing the function
Molly FlemingDanone’s first global CMO in a decade has overhauled marketing to create a new vision for the company that calls on brands to “be bold or die”.
Domino’s hires former McDonald’s marketer as first CMO
Sarah VizardEmily Somers, who previously headed up marketing at McDonald’s UK, will take on the newly-created CMO role that brings together sales, marketing, product development and innovation.
‘You can’t live in one channel’: Why festivals must look beyond social to survive
Charlotte RogersHeavily reliant on social media marketing and increasingly in search of data insights, festival brands are investing in creativity as they look to capture a greater share of consumer time and attention.
Marketing Week Top 100: The top travel, transport and hospitality marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the travel, transport and hospitality sectors, part of our Top 100 Most Effective Marketers project.
How McDonald’s shifted its outdoor strategy to focus on mass personalisation
Molly FlemingMcDonald’s has increased restaurant visitor numbers in key cities after introducing a new approach to targeting audiences through outdoor advertising.
Coca-Cola celebrates the ‘magic’ of its taste in summer campaign
Sarah VizardCoca-Cola is hoping a marketing campaign featuring a giant animated tongue will help evoke positive memories of the drink and drive up sales over the crucial summer period.