Foot Locker pushes Converse range with underground ad

Watch the ad here.


Foot Locker is pushing its new range of exclusive Converse footwear with an ad that takes the audience on a journey through Europe’s disused tunnels and catacombs.

SapientNitro created the campaign for the retro-styled Padded Collar Loopback range that will introduce the viewer to the world of cataphiles; urban explorers who illegally tour catacombs.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.