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For a true view of the consumer, get them to talk like themselves
Unfiltered, unfettered conversations among real people reveal their values and priorities, so make your focus groups more spontaneous and less controlled.
Uber’s brand health takes hit following leak of damning company files
Michaela JeffersonUber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
How Yorkshire Tea plans to steal market share from rivals
Niamh CarrollYorkshire Tea is on a mission to grow the declining black tea category while luring “habitual shoppers” of other tea brands.
‘A new era’: Why Aston Martin is making its biggest brand investment in over a decade
Niamh CarrollAston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers.
How entertaining content boosts performance on TikTok
Marketing Week PartnerA recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Brands urged to stand behind their Pride campaigns
Rachel LawlerBrands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches
Generative AI, digital skills, ageism: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Boots, Cadbury, Twitter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.