
For a true view of the consumer, get them to talk like themselves
Unfiltered, unfettered conversations among real people reveal their values and priorities, so make your focus groups more spontaneous and less controlled.
Unfiltered, unfettered conversations among real people reveal their values and priorities, so make your focus groups more spontaneous and less controlled.
Uber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
Yorkshire Tea is on a mission to grow the declining black tea category while luring “habitual shoppers” of other tea brands.
Aston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the persistent pay discrepancies in marketing to McDonald’s crediting its “marketing machine” , it’s been a busy week. Here is my take.
Travel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
Reflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
There are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.