Sony has become the latest smartphone maker at Mobile World Congress to suggest that today’s consumers take technology for granted and are increasingly apathetic about new product launches.
The importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
Lenovo is planning to inject greater energy and vibrancy into its marketing as it looks to appeal to millennials and establish itself as a strong mobile brand.
Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework.
M&S’s NPS scores are up across the business so it makes sense that it would want to make these capabilities more robust and more visible to shareholders.
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.