Sony has become the latest smartphone maker at Mobile World Congress to suggest that today’s consumers take technology for granted and are increasingly apathetic about new product launches.
The importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
Lenovo is planning to inject greater energy and vibrancy into its marketing as it looks to appeal to millennials and establish itself as a strong mobile brand.
The Premier Foods-owned brand is returning to TV after a five-year break with a campaign aimed at attracting younger consumers without alienating its core audience of over-45s.
Maintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
The Swedish car marque is leading its premium rivals on a route away from traditional forecourts to an online-only purchase model focused on electrification.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.