Sony has become the latest smartphone maker at Mobile World Congress to suggest that today’s consumers take technology for granted and are increasingly apathetic about new product launches.
The importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
Lenovo is planning to inject greater energy and vibrancy into its marketing as it looks to appeal to millennials and establish itself as a strong mobile brand.
The Marketing Week Masters awards return with new judges, entry criteria and categories.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
A staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem.