Ford and Sony PlayStation extend Champions League sponsorships
Ford and Sony PlayStation have extended their Champions League sponsorships by a further three years.
Ford and Sony PlayStation have extended their Champions League sponsorships by a further three years.
AXA UK is putting its £10m advertising account handled by TBWA/London up for pitch. AXA is the world’s second-largest insurance company behind ING, but the AXA advertising does not reflect its size.
The Department for Work and Pensions (DWP) has split the creative business for its pension credit scheme between Delaney Lund Knox Warren & Partners (DLKW) and direct marketing agency Draft Worldwide. The Government will spend &£24m on marketing and advertising the scheme, which encourages people to save for retirement rather than rely on government support, […]
Laura Ashley director of brand marketing Jillie Lyons has left the retailer following a restructure.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.