Ford renews sponsorship deal with UEFA Champions League
Ford has renewed its sponsorship deal with the UEFA Champions League until 2009, as first predicted in Marketing Week (September 1, 2005).
Ford has renewed its sponsorship deal with the UEFA Champions League until 2009, as first predicted in Marketing Week (September 1, 2005).
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.