Ford has agreed to sell its car rental subsidiary Hertz to a private equity consortium in a deal worth $15bn (&£8.2bn). Clayton Dubilier & Rice, Carlyle Group and Merrill Lynch’s private equity unit will pay $5.6bn (&£3.1bn) for Hertz and take on about $9.4bn (&£5.1bn) of debt.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.